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All Journal Society: Jurnal Pengabdian Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Anggraeni Sovi Maria Septiana
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Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PENGARUH IKLAN MEDIA SOSIAL DAN PEMBERIAN DISKON TERHADAP MINAT BELI KONSUMEN (STUDI PADA KONSUMEN GRABFOOD DI KOTA LAMONGAN) Nina Elvira Febianti; Anggraeni Sovi Maria Septiana; Maulidza Nur Fauzi; Imtinan Widhah Kumala; Bayu Malikhul Askhar
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 2 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i2.2591

Abstract

This research aims to determine the influence of social media advertising and discounts on Grabfood consumers' buying interest in Lamongan City. This research method uses quantitative methods. The population in this research is Grabfood consumers in Lamongan City. The sample used in this research was the entire population, namely 100 respondents, with a sampling technique using accidental sampling. The data analysis technique used in this research is multiple linear regression analysis. The hypothesis testing technique in this research was carried out using SPSS 25 software. The results of data analysis show that social media advertising positively and significantly influences consumer buying interest, then discounts positively and significantly influence consumer buying interest. Together, social media advertising and discounts have a positive and significant effect on Grabfood consumer buying interest in Lamongan City.
Innovation in Freshwater Fish Processing for Value Addition to Enhance Income and Food Security in Lamongan Siti Musarofah; Tri Winarsih; Ma'rufatur Rodiyah; Panji Winoto; Anggraeni Sovi Maria Septiana
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/a95arm65

Abstract

This community service program was carried out in Banjarejo Village, Kedungpring Subdistrict, Lamongan Regency, with the aim of increasing the added value of freshwater fish through product innovation. The village’s fishery potential, which has so far only been marketed in the form of fresh fish, has resulted in low selling prices and limited community income. To address this problem, the service team applied the Participatory Action Research (PAR) method by involving 20 village youths. The activities included socialization, training in the production of processed fish products (smoked fish, nuggets, and presto fish), training in packaging design, digital marketing, and business mentoring. The results of the program showed that participants were able to produce and package processed fish products properly. The evaluation indicated that 85% of participants could independently repeat the processing techniques. The tangible impact of this activity was an increase in the selling price of fish from IDR 15,000–18,000/kg to IDR 40,000–60,000/kg. In addition to providing economic benefits, this program also supports local food security by providing nutritious products based on freshwater
Co-Authors Bayu Malikhul Askhar Imtinan Widhah Kumala Ma'rufatur Rodiyah Maulidza Nur Fauzi Nina Elvira Febianti Panji Winoto Siti Musarofah Tri Winarsih