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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Kusuma, Reyhan arya
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Languange, Linguistic, Communication & Media

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Transformasi Digital Humas Bandara Internasional Jenderal Ahmad Yani Semarang Melalui Instagram Kusuma, Reyhan arya; Umami, Zahrotul
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 2 (2024): Maret 2024
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i2.1474

Abstract

Company public relations has a strategic role, especially in the context of communication and information distribution. This research will explore PT Angkasa Pura I's public relations strategy in utilizing Instagram as a digital transformation medium, with the hope of providing a deeper understanding of the company's efforts to communicate and disseminate information through social media. The purpose of this research is to describe PR strategies PT Angkasa Pura I General Ahmad Yani International Airport in disseminating information and communication in the era of digital transformation, especially through social media Instagram @semarangairport. This research uses a qualitative method with a descriptive approach. The theories used are Public Relations, Digital Transformation, Social Media and PESO. The results of this research show that the Public Relations of PT Angkasa Pura I General Ahmad Yani International Airport Semarang has implemented a digital transformation strategy through Instagram by applying the PESO theory (Paid, earned, shared, owned) in disseminating information and communicating with the public.
Co-Authors Zahrotul Umami, Zahrotul