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All Journal Interaksi : Jurnal Ilmu Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik Proceeding SENDI_U Jurnal Ilmiah Dinamika Sosial Abdimasku : Jurnal Pengabdian Masyarakat Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Of Human And Education (JAHE) Jurnal Citrakara Marcommers : Jurnal Marketing Communication and Advertising Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Zahrotul Umami, Zahrotul
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA Umami, Zahrotul
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.295 KB) | DOI: 10.14710/interaksi.4.2.195-201

Abstract

ABSTRACT:This study was done to see a communications strategy using social strategy to conduct a tourismpromotion by establishing a relationship between tourism stakeholders with the customer in this casetourists. Social strategy through social impact and impact strategy facilitates the use of social mediaas a tool of promotion in today's digital era.This study used a qualitative approach with in-depth interview to the perpetrators of tourism inYogyakarta. The results showed that the Social Strategy through social impact and impact strategyfor the promotion of tourism in Yogyakarta can build a relationship between tourism stakeholderswith tourists both online and offline. Promotional activities can easily provide awareness and can betransmitted by social media followers to users of other social media
ANALISIS DESIGN INTERFACE PADA SISTEM E-RAPOT BERBASIS WEB WISMA REMAJA BAGIMU NEGERI BERDASARKAN HUMAN CENTERED DESIGN W.M, Ibnu Utomo; N, Novita Kurnia; Umami, Zahrotul
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saat ini di Wisma Remaja Bagimu Negeriku dibangun sistem e-rapotberbasis websiteuntuk menginformasikan perkembangan hasil belajar siswa kepada orang tua. Untuk memastikan website e-rapotyang dibangun sesuai dengankebutuhan user, maka perlu dilakukan evaluasi pada website e-raport tersbut. Dalam penelitian ini metode evaluasi berbasis pada human centered designed (HCD) dengan evaluation tools yang digunakan adalah heuristic evaluation dan web useability evaluation. Heuristic evaluation tool menggunakan 3 indikator yaitu flexibility and efficiency, aeshtetic and minimalist design dan helps user recognize, diagnose dan recovers. Tiga indikator tersebut diterapkan pada 18 pertanyaan menghasilkan data berupa 2 perolehan Usabillity catasthrope, 2 perolehan Cosmetic problem, 7 perolehan Major usability problem dan 7 perolehan Minor usability problem. Sedangkan web useability evaluation penilaian berdasarkan nilai merit pada metode evaluasi web usability evaluation tool memperoleh skor 0,28 menunjukkan level adalah usabilitiy poor. Dengan demikian maka pada penelitian ini akan merekomendasikan design berdasarkan pada survey rating menggunakan 18 pertanyaan dan 3 indikator memperoleh hasil Cosmetic problem, 6 perolehan Zero Problem dan 2 perolehan Minor usability problem serta nilai merit di dapatkan nilai skor 0,8 dengan nilai usabilitygood.
Transformasi Digital Humas Bandara Internasional Jenderal Ahmad Yani Semarang Melalui Instagram Kusuma, Reyhan arya; Umami, Zahrotul
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 2 (2024): Maret 2024
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i2.1474

Abstract

Company public relations has a strategic role, especially in the context of communication and information distribution. This research will explore PT Angkasa Pura I's public relations strategy in utilizing Instagram as a digital transformation medium, with the hope of providing a deeper understanding of the company's efforts to communicate and disseminate information through social media. The purpose of this research is to describe PR strategies PT Angkasa Pura I General Ahmad Yani International Airport in disseminating information and communication in the era of digital transformation, especially through social media Instagram @semarangairport. This research uses a qualitative method with a descriptive approach. The theories used are Public Relations, Digital Transformation, Social Media and PESO. The results of this research show that the Public Relations of PT Angkasa Pura I General Ahmad Yani International Airport Semarang has implemented a digital transformation strategy through Instagram by applying the PESO theory (Paid, earned, shared, owned) in disseminating information and communicating with the public.
Pengembangan Website Desa Ratamba Kecamatan Pejawaran Kabupaten Banjarnegara Untuk Meningkatkan Pemasaran Dan Penjualan Produk Pertanian Mulyono, Ibnu Utomo Wahyu; Susanto, Ajib; Kusumawati, Yupie; Ningrum, Novita Kurnia; Umami, Zahrotul; Widyatmoko, Karis; Sudaryanto, Sudaryanto
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2076

Abstract

Dieng Kabupaten Banjarnegara memiliki iklim yang cocok untuk pertanian sayuran. Khususnya di Desa Ratamba Kecamatan Pejawaran Kabupaten Banjarnegara memiliki komoditas pertanian kentang dan wortel. Untuk saat ini hasil panen dipasarkan secara konvensional dengan mengumpulkan hasil panen pada pengepul dan mengirimkan ke pasar untuk selanjutnya dikirim ke beberapa daerah di sekitar kabupaten Banjarnegara. Pemasaran dengan metode konvensional sudah dilakukan dalam jangka waktu yang cukup lama. Akan tetapi ada celah kekurangan yang terjadi di rantai distribusi dalam proses bisnis pertanian tersebut. Salah satunya adalah petani tidak dapat menentukan harga sayuran hasil panennya karena distribusi sayuran harus melalui pengepul atau tengkulak terlebih dahulu. Sehingga yang menentukan harga di pasar adalah pengepul, bukan oleh petani secara langsung. Selain itu, petani juga tidak dapat memperluas jangkauan pemasaran hasil pertaniannya. Disebabkan distribusi barang tidak dilakukan oleh petani akan tetapi oleh dilakukan oleh pengepul juga. Oleh karena alasan tersebut maka pada pengabdian pada masyarakat ini dikembangkan website yang dapat diakses oleh petani di Desa Ratamba untuk memasarkan dan menjual hasil pertanian mereka secara langsung. Dengan adanya media online yang digunakan oleh petani diharapkan dapat meningkatkan pendapatan dan kesejahteraan para petani. Dengan demikian diharapkan petani dapat terus mempertahankan dan meingkatkan kualitas hasil pertanian mereka
KOMUNIKASI VISUAL KESEHATAN MENTAL MELALUI DOODLE : ANALISIS SEMIOTIKA KONTEN INSTAGRAM @WANTJA “SULIT UNTUK BERBAHAGIA” Purnamasari, Devi; Umami, Zahrotul; Cahyaningrum, Retno
CITRAKARA Vol. 6 No. 4 (2024): DESEMBER 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ctr.v6i4.11799

Abstract

Kesehatan mental semakin mendapat perhatian di era digital, namun stigma dan kurangnya pemahaman masih menjadi tantangan besar dalam meningkatkan kesadaran masyarakat. Media sosial, khususnya ilustrasi visual seperti doodle, menawarkan pendekatan yang efektif dalam menyampaikan pesan terkait kesehatan mental. Penelitian ini bertujuan untuk menganalisis komunikasi visual mengenai kesehatan mental melalui konten doodle di akun Instagram @wantja dengan pendekatan semiotika Roland Barthes. Teori semiotika digunakan untuk memahami makna denotasi, konotasi, dan mitos yang terkandung dalam ilustrasi. Penelitian ini menggunakan metode kualitatif deskriptif, dengan data diperoleh melalui observasi virtual dan dokumentasi konten. Hasil penelitian menunjukkan bahwa doodle yang dibuat @wantja mampu menyederhanakan isu-isu kompleks kesehatan mental, seperti tekanan sosial dan ekspektasi, sehingga pesan dapat diterima dan dipahami audiens dengan lebih baik. Doodle digunakan untuk membangun keterhubungan emosional dengan audiens, menyampaikan pesan yang estetis dan bermakna, serta mendorong refleksi mendalam. Penelitian ini menyimpulkan bahwa komunikasi visual melalui doodle dapat menjadi media yang efektif dalam meningkatkan kesadaran dan pemahaman tentang kesehatan mental.
Membangun Identitas Desa Wisata Tajuk melalui Website menggunakan Metode Waterfall : Analisis Komunikasi dan Strategi Digital Branding Buana, Chandra Lukita; Pamungkas, Rifky Januar Adi; Muntaha, Rama Faisal; Umami, Zahrotul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1147

Abstract

Digital transformation plays a strategic role in introducing tourist villages, by utilizing digital technology to reach a wider tourism market. This study aims to build an integrated website that functions as a communication and branding medium for Tajuk Tourism Village. This website was developed using a waterfall software development model, with the main objective of increasing the visibility and attractiveness of Tajuk Tourism Village, as well as encouraging increased local income through village services and products. The result of this development is the Tajuk Smart Tourism website, which has been successfully created and hosted so that it can be accessed by the general public. This website uses XAMPP as a database manager, as well as HTML, PHP, CSS, Javascript, and Unity to present interactive content. This website not only provides practical information such as location, accommodation, and tourist activities, but is also able to build the image and identity of Tajuk Tourism Village as a superior tourist destination. The use of visual elements such as high-quality photos and videos, interesting narratives, and attractive designs, contribute to the creation of a virtual experience that changes tourists' perceptions of this village. In addition, the significant increase in visitors from 615 people per month to 900-1,200 people per month shows the success of the website in attracting more tourists. The income of the village community also increased rapidly, from 1 million rupiah per month to 6.6 million to 8.85 million rupiah per month. The website also provides great benefits to the local community, by opening up new opportunities in the tourism, homestay, and local product sectors. As a result, the website serves as an asset that supports village branding and increases its competitiveness in the digital tourism industry.
City Branding dan Identitas Visual Kota Tanggerang di Instagram: Kajian Competitive Identity Suneni, Suneni; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 14, No 1 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v14i1.33859

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi elemen Competitive Identity dalam foto dan teks yang diunggah oleh akun Instagram @abouttng sebagai bagian dari strategi City branding Kota Tanggerang. Metode yang digunakan adalah analisis isi kuantitatif deskriptif terhadap 50 unggahan selama periode Januari - Maret 2022. Enam elemen Competitive Identity yang digunakan mengacu pada teori Simon Anholt (2007), yaitu tourism, people, culture, investment, policy, dan brand. Hasil penelitian menunjukkan bahwa elemen Tourism Promotion dan People merupakan elemen yang paling dominan dalam konten caption dan gambar. Sementara elemen Exporting Brands tidak ditemukan sama sekali. Temuan ini mencerminkan kecenderungan city branding digital di Indonesia yang masih berfokus pada aspek pariwisata dan komunitas, namun belum secara optimal menampilkan narasi ekonomi lokal dan kebijakan. Penelitian ini menyimpulkan pentingnya perencanaan komunikasi visual yang strategis dan seimbang Dalam membangun citra kota yang kompetitif melalui media sosial.
Personal Branding Konten Kreator Muda dalam Video YouTube: Analisis Semiotika Charles Sanders Peirce pada Video "Satu Hari Bersama Siswa Kelas 12 SMA di Indonesia" Romadhoni, Achmad; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i1.33322

Abstract

This study aims to analyze the personal branding built by Zahid Azmi Ibrahim in his YouTube video content through the semiotic approach of Charles Sanders Peirce. As a young content creator, Zahid presents an educational and productive self-image, traced through visual and verbal signs in the video "A Day with a 12th Grade High School Student in Indonesia." This research uses a descriptive qualitative method with Peirce's sign analysis and Peter Montoya's eight personal branding concepts as a theoretical framework. The results show that Zahid builds a strong personal brand through consistent content, a unique communication style, and an educational narrative close to student life. The personal branding effectively fosters a positive perception among his audience
Personal Branding berbasis Nilai : Studi Kasus Kanal YouTube Gadgetin Erlangga, Ari; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.33410

Abstract

Penelitian ini menganalisis strategi personal branding David Brendi melalui kanal YouTube GadgetIn. Dengan pendekatan kualitatif deskriptif, data diperoleh melalui wawancara mendalam dan observasi konten. Analisis menggunakan sebelas konsep personal branding dari Rampersad (2008), seperti keaslian, integritas, hingga kinerja. Hasil penelitian menunjukkan bahwa David menerapkan seluruh elemen tersebut secara konsisten, membentuk citra yang kredibel dan dipercaya audiens. Studi ini memperkuat peran media sosial sebagai ruang strategis dalam membangun personal branding yang efektif.
Pelestarian Kesenian Melalui Tradisi Saparan Maulana, Indra; Umami, Zahrotul
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8520

Abstract

Local culture inherent in Indonesian society has undergone changes in the Era of Society 5.0. The teenage generation already understands the sense of nationalism but they themselves are aware of the current of modernization that makes them have to adapt to be more modern and unconsciously leave local culture. This results in significant changes in people's lives, especially the culture of the community itself. This study aims to determine the Saparan tradition as a communication medium to preserve the arts, especially in the context of local arts in Tajuk village. The research method used is descriptive qualitative with a phenomenological approach with data collection techniques in the form of data collection techniques: interviews, observations, documentation. The results of the study indicate that the Saparan Tradition is a strong cultural communication medium in building and maintaining the identity of the local community. The Saparan Tradition has an important role in intercultural communication, especially in terms of preserving local arts. In addition, it was found that the Saparan tradition is a bridge for the process of exchanging messages between individuals or groups from different cultural backgrounds. This study shows that Saparan is also an effective intercultural communication medium, where the exchange of values, symbols, and cultural practices occurs not only between local residents, but also between local communities and visitors from outside the area. And provides implications for the preservation of local arts.
Co-Authors Ajib Susanto Andriano, Arvio Buana, Chandra Lukita Cahyaningrum, Retno Erlangga, Ari Hadi, M. Sanuri Hapsari, Retnaningtyas Niken Hery Pamungkas, Hery Ibnu Utomo Wahyu Mulyono, Ibnu Utomo Indra Maulana, Indra Karis Widyatmoko Kusuma, Reyhan arya Kusumawati, Yupie Marwan Mahmudi Maulidin, Dede Katrisna Mulyono, Ibnu Utomo Wahyu Muntaha, Rama Faisal N, Novita Kurnia Nigrum, Novita Kurnia Ningrum, Novita Kurnia Pamungkas, Rifky Januar Adi Pulung Nurtantio Andono Purnamasari, Devi Putri Istiwana, Agnes Romadhoni, Achmad Sembiring, Rinawati Suneni, Suneni W.M, Ibnu Utomo