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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Komunikasi Esensi Daruna Journal of Communication and Public Relations (JCPR)
Claudya, Samantha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analisis Asumsi Hubungan Mengalami Kemajuan dalam Pola Komunikasi Keluarga pada Drama Korea The Good Bad Mother 2023 Anggoro, Melinda; Claudya, Samantha; Hardiyarso, Stevanus
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 2 (2024): Maret 2024
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i2.1505

Abstract

Drama is a form of social reality and elevates the reality of society. The drama tells about the family. The family is the first place for children to communicate. Parents play an important role in educating and determining the child's future. In family communication, children get different communication patterns, namely: authoritarian, democratic, and permissive. This phenomenon is found in the Korean drama The Good Bad Mother 2023. The drama is a family drama that tells the story of a mother educating her son hard to succeed in becoming a prosecutor. The child succeeds in becoming a prosecutor and has an accident that paralyzes his entire body and only remembers at the age of seven. Their relationship restarts from non-intimate to intimate. This research is a qualitative research with content analysis method. Data collection techniques with observation and documentation of episodes three and four. The findings in this study show that Young Soon uses authoritarian communication patterns in episode three and their relationship progresses from intimate to intimate.
Proses Enactment, Selection Dan Retentions Pada Soegijapranata Learning Model (Slm) Dalam Peningkatan Komunikasi Interaktif Dan Inovasi Pembelajaran Antara Dosen Dan Mahasiswa Grafiani, Cecilia Pretty; Claudya, Samantha
Jurnal Komunikasi Esensi Daruna Vol 2 No 3 (2023): Jurnal Komunikasi Esensi Daruna (Special Issue)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v2i3.826

Abstract

Soegijapranata Learning Model (SLM) muncul sebagai tonggak penting dalam evolusi pembelajaran tinggi, mengintegrasikan konsep komunikasi organisasi, teori informasi organisasi, dan teori sistem. SLM menekankan pada proses enactment, selection, dan retentions sebagai fondasi utama, menciptakan sistem pembelajaran yang adaptif dan responsive. Penelitian ini mengeksplorasi secara kualitatif dan mendeskripsikan peran SLM dalam mengubah paradigma komunikasi organisasi di lingkungan pendidikan tinggi. Melalui pendekatan studi kasus, hasil penelitian menunjukkan bahwa SLM tidak hanya memperkaya pengalaman pembelajaran, tetapi juga merangkul esensi komunikasi organisasi efektif. Proses enactment memungkinkan pengalaman langsung dan keterlibatan aktif dalam pembelajaran. Proses selection memfasilitasi pemilihan informasi yang relevan, sementara retentions mendukung penyimpanan dan penggunaan kembali pengetahuan. Adopsi SLM menjadi landasan dan inovasi untuk meningkatkan interaksi antara dosen dan mahasiswa, menggambarkan perubahan paradigma dalam teori informasi organisasi. Dengan memahami konsep ini, SLM bukan hanya model pembelajaran tetapi juga alat vital dalam konteks teori sistem, membentuk interaksi dinamis antara elemen-elemen pembelajaran. Soegijapranata Learning Model (SLM) emerges as an important milestone in the evolution of higher learning, integrating the concepts of organizational communication, organizational information theory, and systems theory. SLM emphasizes on the process of enactment, selection, and retention as the main foundation, creating an adaptive and responsive learning system. This research qualitatively explores and describes the role of SLM in changing the paradigm of organizational communication in higher education. Using a case study approach, the findings show that SLM not only enriches the learning experience, but also embraces the essence of effective organizational communication. The enactment process allows for direct experience and active engagement in learning. The selection process facilitates the selection of relevant information, while retention supports the storage and reuse of knowledge. The adoption of SLM as a foundation and innovation for the enhancement of instructor-student interaction is a paradigm shift in organizational information theory. By understanding this concept, SLM is not only a learning model, but also an important tool in the context of systems theory. It shapes the dynamic interaction between the elements of learning.
Enhancing PR Agenda Setting: KOL and Artificial Intelligence for Sustainable Development Claudya, Samantha; Marlynda, Angela Conie; Pratista, Carolina Saktya
Journal of Communication and Public Relations Vol. 4 No. 2 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004220258

Abstract

This research explores the strategic integration of Artificial Intelligence (AI) and Key Opinion Leaders (KOLs) within Public Relation (PR) campaigns aimed at advancing the Sustainable Development Goals (SDGs). Utilizing Agenda Setting Theory, the study examines how AI enhance the precision of sustainability objectives. Data gathered through a mixed-methods approach, involving in-depth interviews with PR practitioners and quantitative surveys, to assess the adoption and efficacy of AI in managing KOL partnerships. Key findings indicate that 45.5% of respondents use AI to optimize KOL interactions, while 33.3% incorporate KOLs into campaigns focused on SDG-related initiatives. Furthermore, 44.4% of respondents emphasize the critical importance of credibility in determining the success of KOL-driven campaigns. However, challenges remain, as 22.2% of professionals report difficulties in AI adoption, citing a lack of technical training as a barrier. The study concludes that AI significantly enhances PR strategies by improving audience targeting and campaign management, though human expertise remains essential in ensuring ethical decision-making and contextual relevance, particularly in culturally diverse regions such as Indonesia. The findings contribute to the growing body of knowledge on the intersection of AI, PR, and sustainability, providing practical recommendations for future campaigns aimed at promoting global development goals. To enhance the relevance of the study within the field of public relations and sustainability, keywords such as Agenda Setting Theory have been incorporated to better align the paper’s focus with strategic communication frameworks.
Co-Authors Anggoro, Melinda Grafiani, Cecilia Pretty Hardiyarso, Stevanus Marlynda, Angela Conie Pratista, Carolina Saktya