Grafiani, Cecilia Pretty
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THE COMMUNITY RELATIONS STRATEGY FOR INCREASING BRAND AWARENESS (A CASE STUDY OF SEVENHUB TRANS7) Sahara, Raveena Alifia; Hardiyarso, St.; Grafiani, Cecilia Pretty
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13348

Abstract

The increasing competition in digital content has driven the television industry to innovate and adapt to retain its audience. The rapid development of digital platforms forced traditional television media to enhance creativity and establish strong relationships with communities. One such initiative was Sevenhub TRANS7, a platform dedicated to fostering community engagement. This study aim to examine the community relations strategy implemented by Sevenhub TRANS7 to increase brand awareness. This study adopted a qualitative case study approach, using interviews, observations, and documentation as methods of data collection. Based on organization-public relationship (OPR) theory, the findings revealed that Sevenhub applied five dimensions of relationship management, such as trust, openness, engagement, investment, and commitment. As a result, Sevenhub successfully doubled its community members in 2024 compared to 2022.These findings suggested that TRANS7 should establish clear regulations for Sevenhub’s business partner program to facilitate implementation, ensuring mutual benefits for both the company and community members in organizing events.
Proses Enactment, Selection Dan Retentions Pada Soegijapranata Learning Model (Slm) Dalam Peningkatan Komunikasi Interaktif Dan Inovasi Pembelajaran Antara Dosen Dan Mahasiswa Grafiani, Cecilia Pretty; Claudya, Samantha
Jurnal Komunikasi Esensi Daruna Vol 2 No 3 (2023): Jurnal Komunikasi Esensi Daruna (Special Issue)
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v2i3.826

Abstract

Soegijapranata Learning Model (SLM) muncul sebagai tonggak penting dalam evolusi pembelajaran tinggi, mengintegrasikan konsep komunikasi organisasi, teori informasi organisasi, dan teori sistem. SLM menekankan pada proses enactment, selection, dan retentions sebagai fondasi utama, menciptakan sistem pembelajaran yang adaptif dan responsive. Penelitian ini mengeksplorasi secara kualitatif dan mendeskripsikan peran SLM dalam mengubah paradigma komunikasi organisasi di lingkungan pendidikan tinggi. Melalui pendekatan studi kasus, hasil penelitian menunjukkan bahwa SLM tidak hanya memperkaya pengalaman pembelajaran, tetapi juga merangkul esensi komunikasi organisasi efektif. Proses enactment memungkinkan pengalaman langsung dan keterlibatan aktif dalam pembelajaran. Proses selection memfasilitasi pemilihan informasi yang relevan, sementara retentions mendukung penyimpanan dan penggunaan kembali pengetahuan. Adopsi SLM menjadi landasan dan inovasi untuk meningkatkan interaksi antara dosen dan mahasiswa, menggambarkan perubahan paradigma dalam teori informasi organisasi. Dengan memahami konsep ini, SLM bukan hanya model pembelajaran tetapi juga alat vital dalam konteks teori sistem, membentuk interaksi dinamis antara elemen-elemen pembelajaran. Soegijapranata Learning Model (SLM) emerges as an important milestone in the evolution of higher learning, integrating the concepts of organizational communication, organizational information theory, and systems theory. SLM emphasizes on the process of enactment, selection, and retention as the main foundation, creating an adaptive and responsive learning system. This research qualitatively explores and describes the role of SLM in changing the paradigm of organizational communication in higher education. Using a case study approach, the findings show that SLM not only enriches the learning experience, but also embraces the essence of effective organizational communication. The enactment process allows for direct experience and active engagement in learning. The selection process facilitates the selection of relevant information, while retention supports the storage and reuse of knowledge. The adoption of SLM as a foundation and innovation for the enhancement of instructor-student interaction is a paradigm shift in organizational information theory. By understanding this concept, SLM is not only a learning model, but also an important tool in the context of systems theory. It shapes the dynamic interaction between the elements of learning.