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All Journal Jurnal Media dan Komunikasi Indonesia Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Komunikasi Indonesia
Hidayatullah, Haqqi
Unknown Affiliation
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analysis City Branding Lamongan Megilan as Marketing Communications of Region Hidayatullah, Haqqi; Rajiyem, Rajiyem
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9375

Abstract

The small number of tourists visiting Lamongan shows that the city's branding is not yet optimal. Based on data from Department of Tourism and Culture of Lamongan in 2020, there were 1,028,889 tourists visiting Lamongan, while the number of visitors to Gresik based on Gresik Open Data in 2020 was 2,103,355 people. One effort to increase the number of tourists is through optimizing city branding and currently Lamongan is developing the city branding "Lamongan Megilan". This research aims to analyze the branding of the city "Lamongan Megilan" as city marketing communications. In this study, researchers used the Positioning-Differentiation-Brand (PDB) triangle theory from Hermawan Kartajaya as a theoretical framework because this theory has the advantage of being able to identify the uniqueness of a brand. The research method used is qualitative with a case study approach. Data collection techniques, including interviews with related parties, observing, and literature studies. From the results of the research that has been carried out, the researchers obtained the result that the positioning of "Lamongan Megilan" places more emphasis on regional distinctive culture to be applied in various aspects. The differentiation offered includes cultural richness such as culinary specialties, namely Soto Lamongan, Pecel Lele, and Wingko Babat. The “Lamongan Megilan” brand was introduced to the wider community through various events held by the local government.
Sustainable Brand Trust in Mobile Banking: A Case Study of BSI Mobile User Reviews on Google Play Tiandini, Novian; Hidayatullah, Haqqi
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

In contemporary times, communication is important in resolving problems or crises in various field. One of them in digital transactions. The digital transactions are a frequently performed activity, including the use of mobile banking (m-banking), which has become an essential application due to the high volume of transactions utilizing it. Bank Syariah Indonesia (BSI) mobile is one of Indonesia's mobile banking services that experienced disruptions for several days in May 2023. Even BSI issued an official statement regarding the issue through their social media. This has the potential to affect users' trust in their brand, while a brand's strength is built over a long and continuous period with efforts to maximize value and assets becoming the roots of the brand itself. The purpose of this research is to analyze how BSI Mobile user reviews on Google Play Store in 2023 impact brand trust. This qualitative research employs a case study approach. Data was collected using text mining as the primary source, interviews as the secondary, and literature review. A review of BSI Mobile on the Google Play Store indicated that overall, users' trust in BSI Mobile in 2023 was relatively positive. BSI responded to user reviews on the platform to effectively communicate during a crisis and succeeded in building sustainable brand trust with their users.
Human Relations Approach of Organizational Communication in Kelurahan LPDP UGM Bahagia 2023 Hidayatullah, Haqqi; Tiandini, Novian
Jurnal Media dan Komunikasi Indonesia Vol 7, No 1 (2026): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.97995

Abstract

Communication is crucial in organizational management. Many issues within organizations stem from communication problems, yet effective communication can often resolve them. Kelurahan LPDP UGM Bahagia, the largest organization of LPDP scholarship awardees globally with 3,866 recipients in 2023, requires a strategic approach to organizational communication. One such approach is the human relations approach, which emphasizes informal relationships between superiors and subordinates and prioritizes moral and psychological aspects over legal aspects within the organization. This research aims to explore how the human relations approach is implemented in organizational communication at Kelurahan LPDP UGM Bahagia in 2023. A descriptive method with a qualitative approach was employed to gain a deeper understanding of observed situations without hypothesis testing or predictions. Findings indicate that Kelurahan LPDP UGM Bahagia 2023 employs the human relations approach to enhance organizational effectiveness through improved communication, collaboration, and social cohesion. By integrating diverse communication contents, directions, channels, and styles, the organization strives to foster a supportive and adaptive environment conducive to achieving its vision and mission.
Co-Authors Rajiyem, Rajiyem Tiandini, Novian