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All Journal Jurnal Ekonomi Manajemen Sistem Informasi juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Sri Ekanti Sabardini
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Economics, Econometrics & Finance

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PENGARUH GREEN MARKETING, BRAND IMAGE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN AQUA PADA MAHASISWA DI YOGYAKARTA Tri Aji Wibowo; Sri Ekanti Sabardini
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 1: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i1.7370

Abstract

This research aims to analyze the influence of the Green Marketing, Brand Image and Price Perception variables on purchasing decisions. This research method is a quantitative method with the number of samples used being 100 students in Yogyakarta who have purchased Aqua brand AMDK. The sampling technique uses the Non-probability Sampling model. The method used is the Purposive Sampling method. The tests used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test and coefficient of determination test. The results of this research show that: 1) The Green Marketing variable has a positive and significant effect on Purchasing Decisions, 2) The Brand Image variable has a positive and significant effect on Purchasing Decisions, 3) The Price Perception variable has no effect on Purchasing Decisions. Based on testing the coefficient of determination (adjusted R2) shows a result of 0.595 (59.5%), which means that the Green Marketing, Brand Image and Price Perception variables contribute an influence of 59% to the Purchasing Decision variable, while the remaining 40.5% is explained by other variables not included in this study.
PENGARUH BEBAN KERJA TERHADAP STRES KERJA DENGAN WORK LIFEBALANCE SEBAGAI VARIABEL MEDIASI (PADA PEGAWAI BKPP KABUPATEN SLEMAN) Amalia Sholekhah; Sri Ekanti Sabardini
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of workload on work stress with work life balance as a mediating variable in Sleman Regency BKPP employees. The population in this study were all BKPP Sleman Regency civil servants, using non-probability sampling techniques with saturated sampling techniques. The number of respondents in this research was 71 employees. Data collection was carried out by distributing questionnaires. Instrument test, normality test, classical assumption test, hypothesis test using process macro regression. Hypothesis testing in this research uses regression analysis and bootstrapping Process Macro v4.2 for SPSS 26 proposed by Andrew. F. Hayes. The results of the study showed that workload had a positive effect on work stress, workload had no effect on work life balance, work life balance had no effect on work stress, and work life balance was unable to mediate the effect between workload and work stress. The influence of workload on work stress with work life balance as a mediating variable is shown to be 33.8%. This figure can be seen from the Adjusted R Square results and the remaining 66.2% is influenced by other variables not examined in this research
Peran Strategi Retensi Karyawan Dalam Mengurangi Turnover Karyawan Abdi Sakti Walenta; Saipul, Saipul; Djoko Wijono; Nur Faliza; Sri Ekanti Sabardini
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.4960

Abstract

Tujuan penelitian ini adalah untuk mengetahui peran strategi retensi karyawan dalam mengurangi turnover karyawan. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendakatan kualitatif dan deduktif. Temuan dalam penelitian ini adalah terdapat strategi retensi karyawan dalam mengurangi turnover karyawan, seperti kompensasi yang kompetitif, pemenuhan harapan, program induksi, praktik sumber daya manusia, serta pelatihan dan pengembangan. Selain itu, ada juga terdapat beberapa cara yang dapat dilakukan suatu perusahaan dalam retensi karyawan untuk mengurangi terjadinya turnover, yaitu memperlakukan karyawan seperti memperlakukan pelanggan yang paling bernilai, membuat karyawan jatuh cinta kepada perusahaan, melakukan program rekruitmen dengan baik, dan menempatkan karyawan di posisi yang tepat.
Co-Authors Amalia Sholekhah Djoko Wijono Nur Faliza Saipul, Saipul Tri Aji Wibowo Walenta, Abdi Sakti