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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah
M. Andriansyah
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH INDUSTRI BATU BATA TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI DESA RAMBAHAN KECAMATAN MUARA BULIAN Alfazri Rahmadani; Wina Sari Asmara; M. Andriansyah; Raden Hebat
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i3.7893

Abstract

This research is quantitative research with a survey approach. The research population is people who work in the brick industry in Rambahan Village. The research sample uses a saturated sample where all members of the population are sampled, namely 60 people. The research results show that, partially, the brick industry has a significant effect on increasing people's income by 48.6%. Simultaneously there is a significant influence between the brick industry on increasing people's income by 17.5%, with the obtained value of fcount>ftable (12.311>3.16). This shows reject H0 and accept Ha. This means that there is a significant influence between the brick industry together (simultaneously) on increasing people's income in Rambahan Village. Where if the brick industry gets better, the increase in people's income in Rambahan Village will also be better. Meanwhile, the remaining 82.5% was influenced by other variables not included in this research
PENGARUH LABELISASI HALAL DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PRODUK UMKM PONDOK JAMUR TIRAM ENDANG MUARA BULIAN KABUPATEN BATANGHARI Alfazri Rahmadani; M. Andriansyah
Jurnal Cakrawala Ilmiah Vol. 4 No. 6: Februari 2025
Publisher : Bajang Institute

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Abstract

Many business actors do not yet have business permits, which has a big influence on the development of a business. and halal labeling can also greatly influence consumer buying interest, where the majority of consumers are Muslims who pay attention to the halalness of a product when they want to buy it. and nowadays it is very important to build a brand image well to get attention and validation from consumers.This research approach is descriptive quantitative, because this research is presented with numbers. In this descriptive quantitative research, intervention or treatment is carried out in research. Quantitative research includes descriptive research, which describes something with statistics or numbers and is analyzed to find answers to the formulation of a problem in research. This research is descriptive quantitative research with a survey approach. The sample used for the research sample was 80 people.Conclusion: Halal Labeling, and Brand Image together influence Consumer Purchase Intentions. To answer the fourth hypothesis, a simultaneous test was carried out (f test). Based on the test results, it shows that partially the halal labeling variables (X1), brand image (X2) have a significant effect on consumer buying interest, which means that if a shop's brand image is better, it will have a positive effect on consumer buying interest. This is supported by the results of the t test and f test. So it can be seen that the brand image and halal labeling variables have a positive effect on the dependent variable consumer buying interest (Y).
Co-Authors Alfazri Rahmadani Raden Hebat Wina Sari Asmara