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All Journal Socius: Social Sciences Research Journal
Alamia, Rosita
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Bauran Pemasaran Terhadap Keputusan Berkuliah di Politeknik Balekambang Jepara P, Purwati; Khasib, Zakiya Ramadlanti Nor; Ustiyasari, Ririn Indah; Alamia, Rosita
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 1 (2024): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13372072

Abstract

This research investigates the influence of the marketing mix (product, price, promotion, place) on the decision to study at the Balekambang Jepara Polytechnic, using quantitative methods on 30 student respondents, through multiple linear regression analysis, validity, reliability, normality, multicollinearity, heteroscedasticity, test t, f test, and coefficient of determination, which shows that price has a significant influence on the decision to study, while product, promotion and place variables do not have a significant effect partially, but simultaneously, these four variables influence the decision to study with a contribution of 67.8 %. 
Co-Authors Khasib, Zakiya Ramadlanti Nor P, Purwati Ustiyasari, Ririn Indah