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All Journal Socius: Social Sciences Research Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Prasetyo, Ade Ilham
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analisis Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas Terhadap Kepuasan Konsumen di Wuling Arista Bekasi J, Jumawan; Prasetyo, Ade Ilham
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12800599

Abstract

This study aims to analyze the impact of service quality, price, and facilities on customer satisfaction at Wuling Arista Bekasi. The automotive industry faces increasing competition, requiring each car dealer to attract customers through various strategies based on their offerings. Consumers generally desire faster and better car buying and selling services. Car dealers, including Wuling Arista Bekasi, must achieve customer satisfaction through various tactics to consistently provide high-quality services. The results of the study indicate that the three variables play an important role in shaping customer satisfaction. Most respondents are satisfied with the quality of service provided, consider the offered prices to be competitive, and appreciate the adequate facilities. However, there is an expectation for more promotions and facility improvements to further enhance customer satisfaction.
Cyber Crime dan Tingkat Kepercayaan Terhadap Penggunaan Produk E-Banking Pakpahan, Roganda Andreas; Fauzi, Achmad; Nursal, Fadhli; Prasetyo, Ade Ilham; Mayki, Crist Doohan Ananda; Marwan, Benaya Aushaf Razan Putra; Sihombing, Immanuel Pharosandika; Laurence, Michael
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.292

Abstract

In an increasingly digital era, e-banking has become an integral part of financial life, but concerns regarding information security and online fraud are increasing. This research aims to understand how cyber crime attacks, such as phishing and identity theft, influence users' perceptions and trust in the security of e-banking products. Through data analysis and interviews, this research tries to identify factors that influence users' level of trust and offers useful insights for financial service providers in increasing user security and trust in e-banking
ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN TIKET DI PT LANGSIR CIBATU TOUR&TRAVEL DI CIKARANG Prasetyo, Ade Ilham; Dwi , Anita Utia; Hadita , Hadita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap peningkatan penjualan tiket di PT. Langsir Cibatu Tour & Travel di Cikarang. Dalam konteks industri pariwisata yang sangat kompetitif, harga dan promosi merupakan faktor kunci yang dapat mempengaruhi keputusan pembelian konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan pelanggan PT. Langsir Cibatu. Analisis data dilakukan dengan menggunakan teknik statistik regresi linier berganda untuk mengukur seberapa besar pengaruh harga dan promosi terhadap penjualan tiket. Hasil penelitian menunjukkan bahwa harga memiliki pengaruh signifikan terhadap penjualan tiket, di mana penurunan harga dapat meningkatkan minat beli konsumen. Selain itu, promosi yang dilakukan secara aktif, seperti diskon dan paket wisata menarik, juga terbukti meningkatkan penjualan.
Co-Authors Achmad Fauzi Dwi , Anita Utia Hadita , Hadita Jumawan, Jumawan Laurence, Michael Marwan, Benaya Aushaf Razan Putra Mayki, Crist Doohan Ananda Nursal, Fadhli Pakpahan, Roganda Andreas Sihombing, Immanuel Pharosandika