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All Journal Socius: Social Sciences Research Journal
Priyandini, Marliana
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analisis Anggaran dan Pengelolaan Keuangan Pada Usaha Seblak Gian Dhermawan, Faisal; Sari, Putri Delvina; Fauziah, Yupita Asmul; Dalilla, Dea; Priyandini, Marliana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12562803

Abstract

Money related administration of medium-sized businesses is regularly confronted with the failure of medium-sized businesses to isolated their individual accounts from their commerce funds, which can cause challenges in calculating the level of benefits and misfortunes for medium-sized businesses. In reality, money related administration is one of the markers that must be taken under consideration to decide the victory or disappointment of a commerce. In expansion, destitute monetary administration implies that medium-sized businesses are incapable to require preventive activity to anticipate potential mishandle in their commerce (Amaliyah Hetika, 2023). This research was carried out because the Seblak Gian business is increasingly crowded with visitors, this culinary delights that have entered almost all regions in Indonesia have unique and varied flavors. The reason of composing this work is to assess the viability of Seblak Gian’s budget in overseeing its financial resources and give proposals for enhancements that ought to be made within the future. The research method used is a qualitative research method, by coming directly to the field, conducting interviews, collecting data, namely observation and documentation. The results of this research state that Seblak Gian still needs to continue to reform its business so that consumers are interested in enjoying Seblak Gian and continue to carry out regular financial evaluations.
Inovasi Rasa dan Strategi Pemasaran: Kunci Sukses UMKM Seblak di Tengah Persaingan Dhermawan, Faisal; Sari, Putri Delvina; Fauziah, Yupita Asmul; Dalilla, Dea; Priyandini, Marliana; R, Rismawati
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14634693

Abstract

This study aims to analyze flavor innovation and marketing strategies as the main factors in the success of Micro, Small, and Medium Enterprises (MSMEs) seblak in Indonesia. Seblak, as a typical food that is increasingly popular, has experienced fierce competition along with increasing market demand. To survive and thrive, MSME seblak actors are required to innovate, both in terms of flavor variations and marketing methods. This study identifies the types of flavor innovations that are most in demand by consumers and analyzes effective marketing strategies, such as the use of social media, digital promotions, and collaboration with influencers. The results of the study show that unique flavor innovations and the implementation of appropriate digital marketing strategies can increase the competitiveness of MSME seblak, attract new consumers, and expand market share. In conclusion, the combination of flavor innovation and adaptive marketing strategies is the key to maintaining existence and achieving success in a competitive market and sustainable HR management to address the evolving business dynamics.
Co-Authors Dalilla, Dea Dhermawan, Faisal Fauziah, Yupita Asmul R, Rismawati Sari, Putri Delvina