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Pemanfaatan Sampah Organik Menjadi Pupuk Kompos Ramah Lingkungan di Desa Padaawas A, Mujtaba; C.A, Loka; A.A, Bilqis; A.F, Syakira; H, As-Sa’diyah; R.M, Ramdhani; D.N, Hasna; W.R, Ikhsanudin; R, Rismawati; F.V, Az-Zahra; Fatmawati, Fatmawati
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 7 (2024): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i7.1355

Abstract

Program pengabdian masyarakat ini dilakukan di Desa Padaawas Kecamatan Pasirwangi Kabupaten Garut. Salah satu masalah yang dihadapi oleh Warga Desa Padaawas ialah harga pupuk yang cenderung naik. Disamping itu banyak nya limbah sayuran yang tidak dapat dipasarkan membuat para petani terpaksa membuang semua hasil panen nya. Hasil kegiatan sosialisasi pembuatan pupuk kompos ini bertujuan untuk memberdayakan masyarakat desa, khususnya bagi para petani yang diharapkan dapat mengurangi volume sampah dan meminimasi biaya yang harus dikeluarkan. Tahapan Kegiatan yang dilakukan yaitu Sosialisasi mengenai pentingnya memanfaatkan sampah organik agar tidak menumpuk, kemudian dilakukan Pendampingan dan terakhir dilakukan Pembuatan pupuk kompos dari sampah organik tersebut.
Inovasi Rasa dan Strategi Pemasaran: Kunci Sukses UMKM Seblak di Tengah Persaingan Dhermawan, Faisal; Sari, Putri Delvina; Fauziah, Yupita Asmul; Dalilla, Dea; Priyandini, Marliana; R, Rismawati
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14634693

Abstract

This study aims to analyze flavor innovation and marketing strategies as the main factors in the success of Micro, Small, and Medium Enterprises (MSMEs) seblak in Indonesia. Seblak, as a typical food that is increasingly popular, has experienced fierce competition along with increasing market demand. To survive and thrive, MSME seblak actors are required to innovate, both in terms of flavor variations and marketing methods. This study identifies the types of flavor innovations that are most in demand by consumers and analyzes effective marketing strategies, such as the use of social media, digital promotions, and collaboration with influencers. The results of the study show that unique flavor innovations and the implementation of appropriate digital marketing strategies can increase the competitiveness of MSME seblak, attract new consumers, and expand market share. In conclusion, the combination of flavor innovation and adaptive marketing strategies is the key to maintaining existence and achieving success in a competitive market and sustainable HR management to address the evolving business dynamics.
Tingkat Loyalitas Pelanggan Berbasis Harga, Kualitas Pelayanan, dan Kepuasan Konsumen di Pasar Saudara Swalayan Jepara P, Purwati; Kamila, Rif’ana Naila; R, Rismawati; Nuraini, Revi Khorirotun
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 3 (2024): Oktober
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13927238

Abstract

This study aims to determine the effect of price, service quality, and customer satisfaction on the level of customer loyalty in the Saudara Swalayan Jepara market. This type of research uses a quantitative approach with a survey method, which is a type of research approach that uses numerical data collection to measure certain variables and analyze the relationship between variables with statistical techniques. The method used in this research is a questionnaire method distributed to 60 respondents. The population in this study were Customers / Customers of Saudara Swalayan. The statistical analysis method used is validity test, reliability test, correlation test, classical assumption test, and linearity test with SPSS application tools. The results showed that the price variable (X1) had a significant effect on customer loyalty (Y), while the service quality variable (X2) and customer satisfaction (X3) had no significant effect on customer loyalty (Y).