<![CDATA[Abstract: Administrative services at the village level that are still conducted manually often cause various problems, such as long queues, limited service hours, and poorly documented administrative records. This study aims to implement a WhatsApp Bot in village administrative services as an effort to improve service efficiency and user satisfaction. The research employs a descriptive quantitative approach with an applied research design. The system development method used is Rapid Application Development (RAD), which consists of requirement planning, system design, construction, and implementation stages. The developed system is named the Village Administrative Service Information System based on WhatsApp Bot (SI TEJO) and was implemented in Tejo Agung Village. The results show that the implementation of SI TEJO was able to reduce the average service time from approximately ±30 minutes in the manual system to ±10 minutes. In addition, the user satisfaction survey results indicate a very high level of acceptance, with the majority of respondents giving positive assessments of ease of use, service speed, and system convenience. Therefore, SI TEJO has proven to be effective in improving the efficiency and quality of village administrative services and is feasible to be implemented sustainably. Keywords: administrative services, WhatsApp Bot, information system, user satisfaction, RAD Abstrak: Pelayanan administrasi kelurahan yang masih dilakukan secara manual sering menimbulkan permasalahan, seperti antrean panjang, keterbatasan waktu pelayanan, serta pencatatan administrasi yang kurang terdokumentasi dengan baik. Penelitian ini bertujuan untuk mengimplementasikan WhatsApp Bot dalam pelayanan administrasi kelurahan sebagai upaya meningkatkan efisiensi pelayanan dan kepuasan pengguna. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan jenis penelitian terapan (applied research). Metode pengembangan sistem yang digunakan adalah Rapid Application Development (RAD) yang meliputi tahapan perencanaan kebutuhan, perancangan sistem, konstruksi, dan implementasi. Sistem yang dikembangkan diberi nama Sistem Informasi Pelayanan Administrasi Kelurahan berbasis WhatsApp Bot (SI TEJO) dan diimplementasikan di Kelurahan Tejo Agung. Hasil penelitian menunjukkan bahwa penerapan SI TEJO mampu menurunkan rata-rata waktu pelayanan dari ±30 menit pada sistem manual menjadi ±10 menit. Selain itu, hasil survei kepuasan pengguna menunjukkan tingkat penerimaan yang sangat baik, dengan mayoritas responden memberikan penilaian positif terhadap kemudahan penggunaan, kecepatan pelayanan, dan kenyamanan sistem. Dengan demikian, SI TEJO terbukti efektif dalam meningkatkan efisiensi dan kualitas pelayanan administrasi kelurahan serta layak diterapkan secara berkelanjutan. Kata kunci: pelayanan administrasi, WhatsApp Bot, sistem informasi, kepuasan pengguna, RAD]]>
