Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Widyagama National Conference on Economics and Business (WNCEB) Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Verdiyanata, Jimmi Febri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis Of Projected Employment Opportunities In The Productive Age Population In Malang City Syafiq, Muhammad; Verdiyanata, Jimmi Febri
PANGRIPTA Vol. 7 No. 1 (2024): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.546 KB) | DOI: 10.58411/qgcsq255

Abstract

Malang City is a reflection of economic and social dynamics in society, especially in the context of employment opportunities. Theabstract aims to analyze factors influencing employment opportunities in Malang City and propose strategies for improvement. Through descriptive and comparative analysis methods using data from Badan Pusat Statistik and relevant research, fluctuations in the labor market concerning education, employment-population ratio, and self-employed workforce proportion are examined. Results indicate significant fluctuations in employment due to external factors like the COVID-19 pandemic and economic recovery policies. Strategic measures suggested include curriculum revamps, enhancing vocational education quality, and digital infrastructure development to align skills with market demands. Collaboration among government, industry, and educational institutions is proposed to create new job opportunities. Integrating inclusive, sustainable, and participatory strategies could foster a more inclusive economic environment, providing broader employment opportunities for Malang City residents amidst globalization and increasing competition.
Pengaruh Daya Tarik Iklan terhadap Keputusan Pembelian yang Dimediasi Kesadaran Merek Verdiyanata, Jimmi Febri; Suci, Rahayu Puji; Zulkifli, Zulkifli
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4024

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh Daya Tarik Iklan terhadap Keputusan pembelian yang dimediasi Kesadaran Merek (studi kasus pada pembeli Sepeda Motor Beat pada Dealer Agung Sejahtera Motor di Kecamatan Lawang Malang). Populasi dalam penelitian ini adalah Berdasarkan member yang pernah terpapar informasi mengenai produk sepeda motor beat di Dealer Agung Sejahtera Motor dan pembeli sepeda motor beat di lokasi Kecamatan Lawang Malang. Teknik pengambilan sampel pada penelitian ini menggunakan Non-Probability Sampling, dan metode pengambilan sampel dalam penelitian ini adalah Purposive Sampling. Responden dalam penelitian ini sebanyak 50 orang. Data diproses melalui software Smart Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa daya tarik iklan yang semakin baik dapat meningkatkan kesadaran merek dan keputusan pembelian pada suatu produk. Kesadaran merek berperan sebagai mediasi atas pengaruh daya Tarik iklan terhadap keputusan pembelian Sepeda motor beat pada Dealer Agung Sejahtera Motor di Kecamatan Lawang Malang.Kata Kunci: Daya Tarik Iklan, Kesadaran Merek, Keputusan Pembelian.AbstractThe purpose of this study was to determine the effect of advertising attractiveness on purchasing decisions mediated by brand awareness (a case study on Beat Motorcycle buyers at the Agung Sejahtera Motor Dealer in Lawang District, Malang). The population in this study is based on members who have been exposed to information about beat motorcycle products at the Agung Sejahtera Motor Dealer and beat motorcycle buyers in the Lawang District of Malang. The sampling technique in this study used Non-Probability Sampling, and the sampling method in this study was purposive sampling. Respondents in this study were 50 people. The data is processed through the Smart Partial Least Square (PLS) software.The results showed that the better the attractiveness of advertising can increase brand awareness and purchase decisions on a product. Brand awareness acts as a mediation for the influence of advertising attractiveness on the purchase decision of beat motorbikes at the Agung Sejahtera Motor Dealer in Lawang District, Malang.Keywords: Advertising Appeal, Brand Awareness, Purchase Decision.
Co-Authors MUHAMMAD SYAFIQ Rahayu Puji Suci Zulkifli Zulkifli