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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Engagement: Jurnal Pengabdian Kepada Masyarakat
Hapsari Ekonugraheni, Dyah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strengthening the Digital Literacy of Madrasa Students al-Ittifaqiah Indralaya, South Sumatra Yanti, Mery; Hapsari Ekonugraheni, Dyah; Mahriani, Retna; Yusnaini, Yusnaini; Effendi, Sofyan
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): May 2024
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v8i1.467

Abstract

Al-Ittifaqiah Islamic Boarding School is an example of a modern Islamic boarding school in Indonesia which adopts limited ICT. In fact, digital literacy is a prerequisite for students to participate in a wider life. Starting from this situation, this service activity aims to improve students' cognitive abilities regarding digital literacy skills. The digital literacy training at Islamic Senior High School of Al-Ittifaqiah Islamic Boarding School involved 46 male and female students. The material presented in a dialogical manner includes the concept of digital literacy, communication ethics in social media, effective communication in the digital era, and motivation to learn in the online learning era. The results of the evaluation indicated that this service was successful in increasing the students' cognitive by 20.93 points. This increase was statistically significant, t (45) = 9.6457, p <0.001. The community service team recommended for the Islamic boarding school to provide internet access for students, at least in the boarding school's computer laboratory. In addition, Sriwijaya University needs to continue to be a boarding school as a service target group because of their uniqueness that combines the traditional education system and the modern education system.
Transformasi Digital Pemasaran Serat Daun Nanas Sebagai Pengembangan Usaha Mikro di Prabumulih Sununianti, Vieronica Varbi; Hapsari Ekonugraheni, Dyah; Alfatih, Andy; Mahriani, Retna; Dewi Sartika, Diana; Kurniawan, Rudy; Masyitoh, Maulida; Yanti, Mery
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5939

Abstract

Artikel ini menganalisis transformasi digital dalam pemasaran serat daun nanas sebagai upaya pengembangan usaha mikro di kota Prabumulih. Tujuannya untuk mengeksplorasi penerapan teknologi digital dalam memperkuat daya saing produk serat daun nanas di pasar global. Metode pengabdian kepada masyarakat yang dilakukan dengan melakukan sosialisasi dan pelatihan kapasitas komunitas lokal terkait pentingnya pemasaran digital yang dilanjutkan dengan praktik langsung dalam pembuatan iklan dan promosi produk melalui platform Instagram. Hasilnya pelaku usaha mikro serat daun nanas menunjukkan antusias tinggi dalam memanfaatkan media sosial dan platform e-commerce untuk memperluas jangkauan pasar, meningkatkan interaksi dengan konsumen, serta mempromosikan produk dengan lebih efektif dan efisien. Temuan ini mengindikasikan bahwa transformasi digital berhasil meningkatkan pengetahuan dan keterampilan pelaku usaha dalam mengelola bisnis mereka. Simpulan artikel ini menekankan pentingnya kolaborasi antara pemerintah, lembaga pendidikan, dan pelaku usaha dalam mendukung digitalisasi usaha mikro yang berpotensi mendorong perubahan sosial dan meningkatkan kesejahteraan ekonomi lokal di kota Prabumulih.
Co-Authors Andy Alfatih Dewi Sartika, Diana Masyitoh, Maulida Mery Yanti Retna Mahriani Rudy Kurniawan Sofyan Effendi Vieronica Varbi Sununianti, Vieronica Varbi Yusnaini Yusnaini