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All Journal Scientica: Jurnal Ilmiah Sains dan Teknologi Journal of Sustainability Industrial Engineering and Management System
Achmad, Muh Fachran Fahiran
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ANALISIS KEPUASAN PENGGUNA OJEK BAJAJ DARI ASPEK USABILITY MELALUI APLIKASI MAXRIDE DI MAKASSAR DENGAN MENGGUNAKAN METODE USE QUESTIONNAIRE Achmad, Muh Fachran Fahiran; Saleh, Anis; Hafid, Muhammad Fachry
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 12 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

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Abstract

Perkembangan teknologi saat ini telah membawa banyak perubahan dalam berbagai aspek kehidupan, termasuk dalam bidang transportasi. Salah satu aplikasi yang populer di Makassar adalah Maxride. Maxride merupakan perusahaan rintisan teknologi asal Indonesia berkantor pusat tepatnya di Kota Makassar yang bergerak di bidang layanan transportasi dan gaya hidup di mana perusahaan ini menyediakan aplikasi mobile yang mempertemukan pengemudi dengan pelanggan secara cepat dan mudah. Namun berdasarkan beberapa review pengguna pada Google Playstore maupun AppStore masih mendapatkan masalah terkait layanan dan kualitas sistem. Oleh karena itu, penelitian ini bertujuan untuk menganalisis tingkat kepuasan pengguna ojek bajaj di Makassar melalui aplikasi Maxride yang ditinjau dari aspek usability sehingga dapat diketahui permasalahan terkait aplikasi tersebut. Penelitian ini menggunakan metode USE Questionnaire yang mencakup 4 aspek usability yaitu usefulness, ease of use, ease of learning, dan satisfaction. Adapun hasil yang diperoleh pada pengukuran usability aplikasi Maxride dimana pada variabel usefulness memperoleh nilai sebesar 68,98%, 48,38% pada ease of use, 74,06% pada ease of learning, dan 70,98% pada variabel satisfaction. Serta nilai usability secara keseluruhan mendapatkan nilai yang layak sebesar 65,60%. Berdasarkan hasil uji usability, aplikasi Maxride di Makassar menunjukkan tingkat kepuasan pengguna yang layak dengan nilai 65,60%. Namun, dari empat variabel usability yang diteliti, variabel Ease of Use (Kemudahan Penggunaan) mendapat skor terendah sebesar 48,38%, yang termasuk dalam kategori cukup. Skor ini jauh dari nilai usability yang ideal dan berpotensi mempengaruhi kepuasan pengguna secara keseluruhan. Oleh karena itu, aspek kemudahan penggunaan aplikasi Maxride memerlukan perbaikan lebih lanjut untuk meningkatkan pengalaman pengguna.
Analysis of Scooter Taxi User Satisfaction from the Aspect of Usability Through the Maxride Application in Makassar Using the Use Questionnaire Method Achmad, Muh Fachran Fahiran; Saleh, Anis; Hafid, Muhammad Fachry
Journal of Sustainability Industrial Engineering and Management System Vol. 2 No. 1 (2023): July - December
Publisher : Omnia Tempus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56953/jsiems.v2i1.22

Abstract

This study aims to analyze the usability of the Maxride ride-hailing application in Makassar, Indonesia, focusing on user satisfaction from a usability perspective. The research employed a quantitative approach using the USE Questionnaire method. Data was collected from 400 Maxride users in Makassar through an online survey. The questionnaire assessed four usability variables: Usefulness, Ease of Use, Ease of Learning, and Satisfaction.The overall usability score of the Maxride application was 65.60%, falling in the "feasible" category. While the app scored well in Usefulness (68.98%), Ease of Learning (74.06%), and Satisfaction (70.98%), it performed poorly in Ease of Use (48.38%), indicating significant room for improvement in this area.The study was limited to Makassar users and relied solely on quantitative data. As a cross-sectional study, it only captured user perceptions at a single point in time. These limitations suggest opportunities for future research with broader geographical scope, mixed methods, and longitudinal designs. The findings provide actionable insights for Maxride's development team to improve the app's user interface and functionality, particularly in terms of ease of use. Addressing these issues could enhance user satisfaction, retention, and potentially drive business growth.Improving the usability of ride-hailing apps like Maxride can contribute to better urban mobility solutions, potentially impacting transportation habits and quality of life in cities like Makassar.This study represents the first comprehensive usability analysis of the Maxride application, providing valuable insights for both the company and the broader ride-hailing industry in Indonesia. It establishes a baseline for future usability research in this sector and demonstrates the application of the USE Questionnaire method in evaluating mobile app usability.
Co-Authors Anis Saleh Hafid, Muhammad Fachry