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Palupi, P
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Sexual Harassment Survivor's Self Disclosure in Twitter Pertiwi, Anisa Yuliana; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2966

Abstract

Purpose: Word word word word word word word word word word word word word word word word word word word word Purpose : The purpose of this qualitative study is to investigate how survivors of sexual harassment manage their privacy when disclosing their stories on Twitter, using Communication Privacy Management (CPM) theory. Methodology : This study collected data through interviews and observations, and analyzed it using Miles and Huberman's technique, while employing source triangulation to ensure data validity. Results: The results revealed that the informants in the study employed privacy management techniques when disclosing their stories on Twitter, such as restricting private information and avoiding revealing the identity of the perpetrator. The survivors controlled information ownership by double-checking their stories before sharing them, and paying attention to the wording, sentence structure, and language used. Applications/Originality/Value: The study also identified two perceived criterias for rule management: risk-benefit and dialectical tension. These factors influenced the survivors' decisions to disclose their experiences of sexual harassment, with some individuals feeling more comfortable sharing their experiences than others.
Poverty Commodification of kitabisa.com Crowdfunding Ads in Post Pandemic: A Semiotic Analysis Zulfa, Indana; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2969

Abstract

Purpose: The objective of this study is to examine how poverty is represented in the advertising videos of Kitabisa.com and to identify the forms of commodification of poverty portrayed in these advertisements.. Methodology: This study utilizes a qualitative approach, employing semiotic analysis based on Roland Barthes' theory. Results : The findings reveal that Kitabisa.com advertisements commodify poverty by portraying dramatic circumstances through the use of shabby appearances, children and elderly people working, and limited access to education and healthcare. These depictions are designed to elicit sympathy from the audience and encourage them to donate through the platform. Applications/Originality/Value: The analysis further identifies several forms of commodification, including the commodification of content through editing before dissemination and the commodification of audiences by inducing their curiosity and empathy towards the characters, thereby prompting them to donate to the cause. Overall, this research provides valuable insights into how poverty is portrayed and commodified in advertising and sheds light on the broader implications of such representations.
Beauty Representation in Scarlett Whitening Advertisement: Roland Barthes' Semiotic Analysis Setyaningsih, Indah; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2970

Abstract

Purpose: This research delves into one of Indonesia's current popular beauty product advertisements, namely Scarlett Whitening, with the objective of understanding how beauty representation is presented in these ads through Stuart Hall's representation theory and Roland Barthes' semiotic theory. Methodology The study employs a descriptive qualitative approach, analyzed through Roland Barthes' semiotic analysis, which explains the denotative, connotative, and mythical forms of signifiers and signifieds. The study uses three advertisement videos from Scarlett's official Youtube channel, each viewed by over ten million individuals, as samples. The data collection process involved three stages: non-participant observation, documentation, and literature review. Result: The findings indicate that the Scarlett Whitening advertisements attempt to reflect a change in beauty standards, inspired by the white and glowing skin criteria and colorful hairstyles of South Korean and Japanese women in line with current trends. Applications/Originality/Value: Furthermore, the advertisement aims to illustrate that attractive women receive significant social media attention and define beauty through the image of men constructed with the trend of soft masculinity.
Tiktoker's Online Personal Branding: A Dramaturgy Study of @Toyib Alwi Maqpiroh, Lailatul; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2971

Abstract

Purpose: The objective of this research is to investigate how the owner of the TikTok account @Toyib Alwi with 2.4 million followers conducts personal branding. Methodology: This study employed a qualitative methodology with a descriptive approach to provide a thorough explanation of how TikTokers, specifically @Toyib Alwi, establish their personal brand through TikTok social media. Results: This study reveals that Toyib utilized Montoya's eight personal branding concepts, including the law of specialization, the law of leadership, the law of personality, the law of distinctiveness, the law of visibility, the law of unity, the law of persistence, and the law of goodwill, to form his personal branding. Applications/Originality/Value: This study is significant as it delves into the circumstances under which TikTok is utilized to earn or monetize. Aspiring to monetize their accounts, TikTok account owners must pay attention to their personal branding.
Coffee Shop Culture: An Observation Study to Coffee Shop Patron Anggraeni, Fitria; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2979

Abstract

Purpose : This research aims to investigate the manner in which customers engage in activities, communicate with each other and with coffee shop attendants, and adhere to the established etiquette in coffee shop environments. Methodology : To achieve these objectives, this study employs Herbert Blumer's Symbolic Interactionism Theory and Ray Oldenburg's Third Place concept. Data was collected through non-participant observations of seven individuals at Kopi Matoa and Starbucks. Applications/Originality/Value: The study revealed that customers engage in activities such as cell phone usage, laptop work, socializing, reading, and business meetings. Additionally, it was found that there are differences in communication patterns between customers and traditional versus modern coffee shop attendants, with traditional attendants fostering a more personal connection. Furthermore, the study highlights the importance of etiquette in coffee shop settings, which includes external factors such as seating preferences, and non-verbal cues such as dress code.
Social Presence in Computer-Mediated Communication between Gen X and Gen Z through WhatsApp Akhirin, Oktariani; Palupi, P
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2980

Abstract

Purpose :The purpose of this study is to investigate how social presence is exhibited between members of Generation X and Generation Z through text-based communication on the WhatsApp platform. Research data was collected through in-depth interviews conducted with 4 pairs of parents and children who represent members of Generation X and Generation Z, respectively. Additionally, data was gathered through documentation. Methodology : This research employed a qualitative descriptive methodology, utilizing both inductive and descriptive data analysis approaches. The study utilized purposive sampling to ensure comprehensive and in-depth data collection. Applications/Originality/Value: Findings reveal that both generations strive to establish intimacy, as reflected in their communication intensity, use of emojis or stickers, and sharing of pictures related to activities through WhatsApp. Furthermore, members of Generation X and Generation Z demonstrate immediacy in their response to family messages, make calls to convey their emotions or feelings, and respond promptly to critical situations.
Co-Authors Akhirin, Oktariani Anggraeni, Fitria Maqpiroh, Lailatul Pertiwi, Anisa Yuliana Setyaningsih, Indah zulfa, indana