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All Journal Indonesian Journal of Innovation Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Sampurno, Feri D.
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Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Digitalization Improves the Creative Economy in Islamic Economic Perspective Sutrisno, S; Sampurno, Feri D.; Mahendra, Yusril Ihza; Fitriyah, Hadiah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.3903

Abstract

This abstract discusses the potential of digital economy and creative industries in the context of Islamic economics and ethics, particularly in Indonesia. The background of the study is the development of local wisdom and creative industries to support the global economy. The research problem is the challenges faced in implementing digital economy, particularly in relation to Islamic economic principles. The aim of the study is to explore the application of Islamic Work Ethic (IWE) in the context of digital economy and creative industries. The methodology involves a literature review of works on digital economy and Islamic economics. The findings highlight the potential of digital economy in promoting growth in creative industries within the framework of Islamic economics. The implications include the need to apply Islamic ethical principles in digital economy and creative industries, as well as the importance of understanding the challenges and risks involved.
Influencer Marketing Revolutionizes Culinary Businesses Globally: Influencer Marketing Merevolusi Bisnis Kuliner Secara Global Rosyid V. M, Mufti; Sampurno, Feri D.; Arief, Mochamad Fahmy; Mardhiyah, Siti; Rahmawati, Imelda Dian
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1114

Abstract

This study explores the impact of influencer marketing on culinary businesses, focusing on Padang Payakumbuah restaurant. Through a literature study approach, it investigates influencer marketing's role in brand promotion, exposure, and consumer response. Data collection involves academic journals and social media platforms like Instagram and TikTok. Results reveal that influencer marketing significantly enhances brand image and engagement. Padang Payakumbuah's success in influencer collaborations emphasizes the importance of aligning influencers with brand identity. Overall, this research highlights influencer marketing's crucial role in digital marketing for culinary businesses, providing insights for marketers to effectively engage consumers and strengthen brand promotion. Highlights: Enhanced Brand Image: Influencer marketing boosts brand image for culinary businesses. Aligned Brand Identity: Successful collaborations align influencers with brand identity. Effective Consumer Engagement: Insights for marketers to engage consumers in digital marketing. Keywords: Influencer Marketing, Culinary Businesses, Brand Promotion, Digital Marketing, Consumer Engagement
Co-Authors - Sutrisno Arief, Mochamad Fahmy Hadiah Fitriyah Imelda Dian Rahmawati Rosyid V. M, Mufti Siti Mardhiyah Yusril Ihza Mahendra