Claim Missing Document
Check
Articles

Found 2 Documents
Search

An Analysis of Instagram Live Performance for Health Promotion Strategy: a Case Study of @iakmitangsel Maruf, Mohammad Ainul; Utomo, Muhammad Wiji; Nurfizri, Syifa; Ardila, Septiyani
J-Mestahat Vol 3 No 2 (2023): Jurnal Semesta Sehat (J-Mestahat)
Publisher : Ikatan Ahli Kesehatan Masyarakat Indonesia Kota Tangerang Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58185/j-mestahat.v3i2.108

Abstract

There is a growing interest in leveraging social media platforms for health education and health promotion. This study focuses specifically on Instagram Live, a feature that allows real-time video streaming, to assess its effectiveness in disseminating health-related information and engaging the audience. This research employs a quantitative analysis of engagement metrics of @iakmitangsel’s Instagram Live performance from March to June 2023. The results revealed that Content J had the highest number of views (323) and likes (53). Content I had the lowest number of views (132), while Content B and H had the lowest number of likes (13 each). Content G had the highest number of accounts reached by followers (224), content J had the highest number of accounts reached by non-followers (241), while Content D received the highest number of impressions (561). On the other hand, Content H had the lowest number of accounts reached by follower (118) and Content B had the lowest number of accounts reached by non-follower (27) and the lowest number of impressions (239). The findings of this research will contribute to the knowledge base surrounding the use of Instagram Live as a health promotion strategy, specifically within the context of South Tangerang City. Keywords: social media, engagement metric, health promotion
Pengaruh konten edukasi gizi di media sosial terhadap peningkatan pengetahuan, sikap, dan perubahan perilaku konsumsi real food pada santri di Pesantren Tahfidz Maskanul Huffadz Pusat Ardila, Septiyani; Latifah, Noor
FLORONA : Jurnal Ilmiah Kesehatan Vol. 4 No. 1 (2025): Florona: Jurnal Ilmiah Kesehatan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/florona.v4i1.1579

Abstract

Konsumsi real food penting bagi kesehatan, namun pengetahuan, sikap, dan perilaku terkait masih perlu ditingkatkan. Penelitian ini membandingkan efektivitas edukasi gizi melalui Instagram dan mading terhadap perubahan pengetahuan, sikap, dan perilaku konsumsi real food pada santri. Desain yang digunakan adalah eksperimen selama satu bulan dengan dua kelompok intervensi. Data diperoleh melalui kuesioner pre-test dan post-test, lalu dianalisis menggunakan SPSS. Uji Wilcoxon dan uji t berpasangan digunakan untuk mengukur perubahan dalam kelompok, sedangkan uji Mann-Whitney dan t independen untuk membandingkan antar kelompok. Hasil menunjukkan tidak ada perubahan signifikan dalam pengetahuan, sikap, maupun perilaku pada kedua kelompok setelah intervensi. Tidak ditemukan pula perbedaan efektivitas antara Instagram dan mading. Temuan ini menunjukkan bahwa intervensi selama satu bulan belum cukup untuk menghasilkan perubahan yang berarti. Penelitian lanjutan disarankan dengan durasi lebih panjang, frekuensi lebih tinggi, dan tambahan strategi penguatan seperti diskusi atau motivasi langsung.Â