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All Journal Gandiwa Jurnal Komunikasi KANGMAS: Karya Scientific Community Service is a journal
Nugraha, Renanda Adhi
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Efektifitas Humor Joke Kodian Di Dalam Iklan OVO X Indomaret Endorser Kaka Dan Bimbim Slank Nugraha, Renanda Adhi
Gandiwa Jurnal Komunikasi Vol 3, No 2 (2023): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v3i2.2480

Abstract

Ovo dalam iklannya memakai dua personil Slank, Kaka dan Bimbim sebagai endorser-nya. Iklan ini menarik perhatian khalayak terutama di Twitter. Salah satunya Soleh Solihun seorang Komedian yang menyadari sedemikian cepatnya khalayak me-retweet iklan tersebut. Humor, yang selanjutnya akan kita sebut sebagai joke kodian, yang ada dalam iklan tersebut menarik perhatian untuk kemudian dibagikan oleh khalayak di media sosial. Kekuatan dari endorser Kaka dan Bimbim, juga pendekatan iklan dengan menggunakan joke kodian ternyata bisa membuat orang dengan sukarela untuk share (membagikan) iklan tersebut. AISAS dapat memberikan  penjelasan tentang fenomena ini
PKM Rekayasa Pembuatan Kartu Undangan Digital Sebagai Media Usaha Mandiri Nurcahyawati, Enny; Wijayanto, Catur Sunu; Nugraha, Renanda Adhi
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 5 No 3 (2024): KANGMAS: Karya Ilmiah untuk Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v5i3.1759

Abstract

The rapid advancement of information technology has significantly impacted various sectors, including theinvitation printing industry. With the increasing use of the internet in Indonesia, digital invitation businesseshave become an attractive opportunity, offering practicality and cost efficiency compared to traditional printedinvitations. This writing aims to explore the development of digital invitation cards as an independent business,focusing on appealing designs and effective marketing strategies through online platforms and social media.Through literature study methods and the implementation of community service programs, it was found thatdigital invitations have several advantages. These advantages include lower costs, easy access, and customizableinteractive features such as animations, videos, and direct links to important event information. The importanceof implementing communicative and interactive designs is key to attracting consumer attention. An attractivedesign not only serves as a visual appeal but also conveys information more clearly and effectively.Additionally, using social media as a marketing channel can enhance market reach, allowing for rapiddissemination of digital invitations to a wider audience. With the right approach, digital invitation businessescan meet the market's growing demand for digital solutions. Innovation in design and marketing will create newbusiness opportunities for individuals or groups looking to leverage information technology, making thisindustry increasingly relevant in today's digital era. Community involvement in this process can also strengthenlocal communities and enhance digital literacy among users.
Pelatihan Menulis Aksara Jawa: Meningkatkan Kemampuan Menulis dan Melestarikan Budaya Jawa Wijayanto, Catur Sunu; Nurcahyawati, Enny; Nugraha, Renanda Adhi
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 5 No 3 (2024): KANGMAS: Karya Ilmiah untuk Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v5i3.1911

Abstract

The Javanese script is one of the most important cultural heritages of Java that needs to be preserved. However, the ability to write in Javanese script is fading among the Javanese community. Therefore, training in writing Javanese script is urgently needed to improve writing skills and preserve Javanese culture. This article discusses the training in writing Javanese script that has been conducted and its results. The Javanese script is one of the most important cultural heritages of Java that needs to be preserved. However, the ability to write in Javanese script is fading among the Javanese community. Therefore, training in writing Javanese script is urgently needed to improve writing skills and preserve Javanese culture. This research aims to develop and test the effectiveness of training in writing Javanese script. The research method used is action research with a classroom action research design. The results show that training in writing Javanese script can improve students' ability to write in Javanese script. In addition, this training can also increase students' awareness and appreciation of Javanese culture and the importance of preserving the Javanese script. Therefore, training in writing Javanese script is crucial for preserving and developing Javanese culture
Co-Authors Catur Sunu Wijayanto Enny Nurcahyawati