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All Journal Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Islamic Economics and finance in Focus (IEFF)
Aulia Fatimah Khairunnisa
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Religion Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Engineering Public Health Social Sciences

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MENGUNGKAP FAKTOR DETERMINAN PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMBELIAN MAKANAN HALAL DI MAKASSAR Aulia Fatimah Khairunnisa; Aminnullah Achmad Muttaqin
Islamic Economics and finance in Focus Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2024.03.01.05

Abstract

The demand for halal food is increasing among Muslim consumers worldwide, including in Makassar. Halal awareness and certification influence purchasing decisions, as the halal label provides safety assurance for Muslim and non-Muslim consumers. Price perception also affects buying decisions, as affordable prices are desired. Income also plays a role in consumer buying patterns and preferences. This research aims to analyze the impact of halal awareness, halal certification, price perception, and income on purchasing halal food in Makassar. The study employs a quantitative approach, gathering data through questionnaires distributed to 153 respondents who are halal food consumers in Makassar and aged above 18 years. The collected data will be analyzed using Ordinal Logistic Regression analysis. The research findings reveal that halal awareness, halal certification, and price perception positively and significantly impact the purchasing decisions of Makassar consumers when buying halal food. On the other hand, income does not significantly influence the decision to purchase halal food.
Application of Appropriate Technology to Revitalize Palm Sugar and Pepper Businesses in Lombo Village Syahidah Syahidah; Makkarennu .; Muhammad Syahid; Asriana Abdullah; Andi Ahmad Rizaldy; Aulia Fatimah Khairunnisa
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.657

Abstract

This community service program aims to increase the added value of palm sugar and pepper commodities in Lombo Village, Pitu Riase District, Sidenreng Rappang Regency, through social innovation downstreaming based on a sustainability approach. The activities were designed using the participatory rural appraisal method involving two partner farmer groups, the village government, and students. Interventions were implemented through socialization, hygienic production training, product diversification (palm sugar powder, liquid palm sugar, cube palm sugar, and pepper powder), assistance in adopting appropriate technologies (sap evaporator, dryer machine, grinder, and packaging machine), micro-enterprise management training, and digital marketing. Evaluation was carried out using pre–post tests, field observations, and semi-structured interviews to measure improvements in knowledge, skills, and business behavior. The results indicate increased community enthusiasm and participation, improved adoption of production technologies leading to higher process efficiency and product quality consistency. In addition, the program encouraged the formulation of a sustainability plan for farmer group institutions in managing village businesses based on local commodities.
Co-Authors Aminnullah Achmad Muttaqin Andi Ahmad Rizaldy Asriana Abdullah Makkarennu . Muhammad Syahid Syahidah Syahidah