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The Influence of the Green Product Milo UHT Drink on Consumer Purchase Interest Using the Simple Regression Analysis Method Nugraha, Isna; Ramadhan , Gilang
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 5 No. 1 (2024): IJEISE
Publisher : UPN Veteran Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijeise.v5i1.125

Abstract

This research aims to evaluate the influence of Green Product Milo packaging on consumer buying interest. A quantitative descriptive research method was used by applying path analysis through a questionnaire distributed to 120 Milo consumer respondents. The research results show that Green Product adoption has a positive effect on repurchase intention. The implication is that companies need to maintain Green Products by continuing to innovate quality and environmentally friendly products and increasing promotions through potential media such as Instagram. Statistical analysis shows that there is a significant relationship between the level of product completeness and consumer attractiveness (p < 0.05). Although the correlation between the level of environmentally friendly products and purchase intention is relatively weak (correlation 0.411), the regression model shows a positive influence. From the results of ANOVA calculations, this regression can be used to predict purchasing interest in environmentally friendly products. It can be concluded that Green Products have a significant influence on consumer buying interest by contributing 16.9% to the variability in buying interest. This research provides an important contribution to companies in making strategic decisions related to product development and marketing.
TEACHER TRAINING: MAKING COGNITIVE AND MOTOR STIMULATION GAMES FROM USED MATERIALS: Pelatihan Guru: Membuat Permainan Stimulasi Kognitif Dan Motorik Dari Bahan Bekas mariyati, lely; Maulana , Muhammad Asrul; Sofy, Ayu; Suhermanto , Suhermanto; Ramadhan , Gilang
Journal of Social Comunity Services Vol. 1 No. 1 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i1.26

Abstract

Stimulation of early childhood development varies widely, from expensive methods to utilizing recycled materials. The stimulation of early childhood development at TK Bustanul Athfal Ketegan Sidoarjo is still relatively limited. The goal of this activity is to enhance the cognitive and motor skills of young children and improve the educators' skills at TK Bustanul Athfal Ketegan Sidoarjo by creating stimulation play media using recycled materials as a tool for early childhood learning. The method for this activity includes presentations and training for educators on how to create cognitive and motor development stimulation media for children using recycled materials, as well as engaging in role-playing activities to utilize these stimulation media. The benefits of this activity include expanding the variety of learning media and enhancing the knowledge and skills of educators at TK Bustanul Athfal Ketegan Sidoarjo in creating learning stimulation media for their students using recycled materials. While a small portion of the teachers has not fully understood APE (Early Childhood Stimulation), 90% have comprehended the effective methods of creating and applying APE block number and APE Flashcard