Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan Innovation, Technology, and Entrepreneurship Journal
Tai, Do Anh
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
TRANSFORMATIVE BUSINESS GROWTH STAGE MODEL TO FACE UNCERTAINTY Bachtiar, Nia Kurniati; Waharini, Faqiatul Mariya; Yuliani, Nur Laila; Tai, Do Anh; Hanh, Pham Van
Jurnal Manajemen dan Kewirausahaan Vol. 26 No. 2 (2024): SEPTEMBER 2024
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.26.2.107-115

Abstract

The business landscape was characterized by rapid change, intense competition, and various substitute products. These factors shortened business life cycles and hindered business growth. Therefore, there was a need for a more appropriate model that could suit the current condition. The study aimed to develop a transformative Growth Stage Model (GSM) effectively adapted to modern challenges and uncertainty. This qualitative approach involved inductive theory building with seven case studies of SME owners in Yogjakarta and Central Java. Developed models, patterns, and interview themes were built, including resilience, business performance, and leadership for the early growth, growth, and decline stages. In addition, these patterns and themes were used to develop three stages of transformative GSM known as GSM 4.0.
Do Business Growth and Technology Maximation Help SMEs Sustainability under Uncertainty? Tai, Do Anh; Ratnawati, Ilma; Hong, Nguyen Bich
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10931

Abstract

This research is motivated by the large number of developments in digital start-ups and large digital-based companies that are starting to understand customers. This research aims to analyze Customer Journey Mapping (CJM) and examine what instruments are involved in digital-based start-up companies to finally develop a process model for CJM in digital-based start-up businesses. This study uses the qualitative case study method on digital-based start-up companies in Magelang and Yogyakarta, Indonesia by conducting in-depth interviews with 5 start-up owners/CEOs. The results of this research show that CJM has three stages that customers will go through and the company will respond to. In the form of prepurchase, purchase, and post-purchase stages, all stages simultaneously relate to creating a unique experience. For practical implication, this model can be maximized in start-up businesses to acquire loyal customers.
Co-Authors Hanh, Pham Van Hong, Nguyen Bich Nia Kurniati Bachtiar Nur Laila Yuliani Ratnawati, Ilma Waharini, Faqiatul Mariya