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All Journal PROCEEDING IC-ITECHS 2014 Visualita : Jurnal Online Desain Komunikasi Visual
Arbi, Hafiz
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Arts Humanities Computer Science & IT Education

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Persepsi Emosi dalam Iklan HomePod yang Disajikan Melalui Visual Storytelling Arbi, Hafiz; Sari, Maya Purnama; Triannisa, Selvia Widi
Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v11i2.8849

Abstract

Advertising presentations sometimes only show a problem and solution related to the advertised product. The storytelling aspect of advertising becomes an important factor, it can make the audience feel involved and immersed in the story being conveyed, so that the advertising message is easier to deliver and remember by the audience. The use of inappropriate visuals can make advertising less effective in influencing the audience's decision, and may also be irrelevant to the audience. With the presence of emotions that can create a connection with the audience and influence their decision to buy the advertised product or service. Advertising that uses emotions appropriately can be more effective than advertising that only focuses on rational information. The method is applied by analyzing several sources such as advertisements, journals, and books. The aim is to find out the relationship between visual, storytelling, and emotion in advertising. Techniques such as storytelling and visual can enhance the effectiveness of advertising in delivering messages and influencing the emotions of the audience. Emotional perception also affects purchase decisions. Effective advertisements can influence consumer trends or purchasing decisions.
A Literature Review: Examining Visual Design and Multimedia Elements Role in Fighting Misinformation and Strengthening Media Trust Arbi, Hafiz; Juhana, Agus
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1534

Abstract

The development of digital media has presented new challenges in maintaining the credibility of information, especially amidst the increasing prevalence of misinformation and hoaxes that spread rapidly through social platforms. This study aims to explore how visual design and multimedia elements can contribute to building audience trust in media and encouraging engagement in disseminating credible information. Using the Systematic Literature Review (SLR) method, the research follows a selection procedure based on PRISMA 2020 guidelines to ensure the validity and quality of the included studies. From 20 articles that meet the inclusion criteria, the key findings indicate that consistent and aesthetically pleasing visual design, particularly those capable of touching the emotional aspects of the audience, plays a crucial role in enhancing media credibility and brand loyalty. Additionally, interactive multimedia approaches, such as dynamic infographics and narrative-based short videos, not only capture audience interest but also strengthen their intention to share credible information. This study concludes that the application of strong visual elements and emotion-based multimedia strategies can help counter misinformation by strengthening media brand equity. Recommendations for future research include developing interactive designs that can educate audiences in identifying credible information and collaborating with media professionals to ensure broader impact. These findings provide practical guidance for media in integrating visual design as an effective tool to build trust and enhance information literacy in the digital age.
Animasi The Amazing World of Gumball: Representasi Keberagaman Visual dalam Artstyle Arbi, Hafiz; Sari, Intan Permata; Juhana, Agus
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13007

Abstract

Animation is an effective narrative medium that captures theaudience's attention through a combination of technology, visual aesthetics, and storytelling. The evolution from traditional animation to computer generated imagery has opened up opportunities for visual innovation. The animated series The Amazing World of Gumball stands out for its use of various animation techniques, including traditional 2D animation, CGI, stop-motion, and live-action. This study aims to analyze the visual diversity in the series and the importance of varied art styles in shaping visual narratives. The diverse animation techniques strengthen the visual identity and narrative, making the series more engaging and recognizable. The use of bright colors and different techniques helps create dynamic moods and emotions, appealing to audiences of all ages. This study emphasizes that visual diversity not only enriches aesthetics but also deepens the narrative, inviting viewers to engage more deeply and understand the conveyed messages. For future research, it is recommended to explore the specific impact of each animation technique on audience engagement in other animated series.
Co-Authors Agus Juhana intan permata sari Triannisa, Selvia Widi