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All Journal Visualita : Jurnal Online Desain Komunikasi Visual
Pratikto, Yoga Haryo
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Arts Humanities

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STRATEGI VISUAL PROMOSI LELANG KANTOR PELAYANAN UTAMA BEA DAN CUKAI TIPE A TANJUNG PRIOK Firmansah, Firmansah; Pratikto, Yoga Haryo; Setyawan, Agus Budi
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11342

Abstract

The Tanjung Priok Type A Customs and Excise Main Service Office has an annual auction activity agenda. In 2021 the Tanjung Priok Type A Customs and Excise Main Service Office has successfully held 18 auction activities, of these 18 auction activities were able to increase state income by 43 billion rupiah. Realizing the large potential value of state revenue from auction activities, the Tanjung Priok type A main customs and excise service office uses visual content via Instagram social media as a promotional medium for auction activities. By optimizing promotional activities on Instagram social media, it is hoped that it will be able to increase state revenue in auction sector that exceeded previous years. Researchers are interested in dissecting the application of visual strategies contained in the promotion of auction activities in the application of visual elements of illustration, visual elements of color, layout, typography, design processes and the rationale for choosing these strategies, using qualitative methods, with data collection techniques using observation, interviews and documentation, as well as using theories to strengthen analysis. From the results of data analysis, the author obtained the results of choosing a visual strategy and the rationale for choosing this strategy to help promotional activities carried out on Instagram media with the main aim of attracting the audience to be part of the success of the auction activities being held.
Co-Authors Agus Budi Setyawan Firmansah, Firmansah