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All Journal Visualita : Jurnal Online Desain Komunikasi Visual Gelar : Jurnal Seni Budaya Jurnal Abdi Masyarakat (JAM) Kalatanda : Jurnal Desain Grafis dan Media Kreatif DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Jurnal Dimensi DKV Seni Rupa dan Desain
Agus Budi Setyawan
Universitas Mercu Buana
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Other

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KESENIAN TARI DOLALAK SEBAGAI BRAND KABUPATEN PURWOREJO, JAWA TENGAH Agus Budi Setyawan
KalaTanda Vol 1 No 2 (2016): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v1i2.1373

Abstract

Dolalak di Kabupaten Purworejo sebagai salah satu wujud dari seni tradisi kerakyatan, kehadirannya merupakan kelangsungan kehidupan kultural yang sudah berakar secara turun-temurun yang menjadi salah satu perwujudan budaya. Seiring perkembangannya, Dolalak dijadikan sebagai ikon kesenian untuk mendukung aktivitas branding pariwisata yang dilakukan oleh kabupaten Purworejo. Penelitian ini bertujuan untuk menjawab mengapa kabupaten Purworejo memilih Dolalak sebagai ikon keseniannya; upaya apa saja yang sudah dilakukan oleh kabupaten Purworejo dalam membangun brand Dolalak; serta bagaimana strategi pencitraan yang sudah dilakukan yang meliputi strategi visual dan strategi media. Penelitian ini menggunakan paradigma kualitatif dengan pendekatan etnografi, data penelitian didapatkan melalui wawancara dan observasi. Hasil penelitian mengungkap bahwa Dolalak dipilih sebagai ikon kesenian karena asli dari Purworejo, memiliki keunikan, eksis sampai saat ini, populer dan keberadaannya diterima oleh masyarakat Purworejo. Berbagai upaya telah dilakukan untuk membangun brand Dolalak, diantaranya dengan mementaskan Dolalak secara rutin dan mengirim Dolalak untuk mengikuti berbagai festival seni budaya di kabupaten/kota lain serta mengalihwahanakan Dolalak ke dalam berbagai media komunikasi visual. Melalui aktivitas branding yang dilakukan, Dolalak semakin dikenal oleh masyarakat, menguatkan positioning Kabupaten Purworejo, serta turut berperan dalam peningkatan kunjungan wisata di Purworejo.
STRATEGI ILUSTRASI SEBAGAI BAHASA VISUAL PADA KEMASAN BEDAK LAWAS: TINJAUAN SEMIOTIKA Novena Ulita; Agus Budi Setyawan
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 1 No. 2 (2016): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.482 KB) | DOI: 10.25105/jdd.v1i2.1355

Abstract

AbstractIlustration Strategic as Visual Language on Product Powder Legacy Packaging: Semiotic Review. In development now widely seen simpler packaging design is different than in previous eras when through the visual language can be a media informationof the products presented. For the visual language became important identified and analyzed in figuring out the elements and role informing the described products in orderto get closer to the consumer. The change this time attract researchers to identify forms of visual language of beauty that were presented to every packaging production powderIndonesia. This study identified several design packaging powders legacy. In addition, this study will analyze and describe a wide variety of illustration in describing the targetusers of these products in packaging design and then linked to the image of the product. But in this study using a s ample of the product powder legacy products produced inIndonesia and is still in circulation in the market today. This is because the view of consumer perceptions of the product is firmly attached until now and still high interestin buying the product powder legacy. AbstrakStrategi Ilustrasi Sebagai Bahasa Visual pada Kemasan Bedak Lawas: Tinjauan Semiotika. Dalam perkembangannya saat ini banyak dilihat desain kemasan yang lebih sederhana berbeda dari era-era sebelumnya. Padahal melalui bahasa visual tersebut dapat menjadi media informasi dari produk yang dihadirkan. Untuk itu bahasa visual menjadi penting diidentifikasi dan dianalisis untuk mencari tahu unsur dan peranannya dalam menginformasikan produk yang digambarkan tersebut agar dapat semakin dekat dengan konsumen. Adanya perubahan waktu tersebut menarik peneliti untuk mengidentifikasi bentuk-bentuk bahasa visual kecantikan yang dihadirkan pada setiap kemasan bedak produksi Indonesia. Penelitian ini mengidentifikasi beberapa desain kemasan bedakbedak lawas. Pada penelitian ini akan menganalisis serta mendeskripsikan berbagai variasi ilustrasi untuk menggambarkan target pengguna produk tersebut pada desainkemasan dan kemudian dikaitkan dengan citra produk tersebut. Namun dalam penelitian ini menggunakan sampel produk yakni produk bedak lawas yang diproduksi di Indonesia dan masih beredar sampai saat ini di pasaran. Hal tersebut karena melihatdari persepsi konsumen terhadap produk tersebut yang melekat erat sampai sekarang dan masih tingginya minat membeli produk bedak lawas tersebut.
STRATEGI VISUAL PROMOSI LELANG KANTOR PELAYANAN UTAMA BEA DAN CUKAI TIPE A TANJUNG PRIOK Firmansah, Firmansah; Pratikto, Yoga Haryo; Setyawan, Agus Budi
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11342

Abstract

The Tanjung Priok Type A Customs and Excise Main Service Office has an annual auction activity agenda. In 2021 the Tanjung Priok Type A Customs and Excise Main Service Office has successfully held 18 auction activities, of these 18 auction activities were able to increase state income by 43 billion rupiah. Realizing the large potential value of state revenue from auction activities, the Tanjung Priok type A main customs and excise service office uses visual content via Instagram social media as a promotional medium for auction activities. By optimizing promotional activities on Instagram social media, it is hoped that it will be able to increase state revenue in auction sector that exceeded previous years. Researchers are interested in dissecting the application of visual strategies contained in the promotion of auction activities in the application of visual elements of illustration, visual elements of color, layout, typography, design processes and the rationale for choosing these strategies, using qualitative methods, with data collection techniques using observation, interviews and documentation, as well as using theories to strengthen analysis. From the results of data analysis, the author obtained the results of choosing a visual strategy and the rationale for choosing this strategy to help promotional activities carried out on Instagram media with the main aim of attracting the audience to be part of the success of the auction activities being held.
Perancangan Identitas Visual Serta Media Promosi Dapur Yura Wiguna, I Putu Agus Jaya; Dinata, Ramanda Dimas Surya; Rimbawan, Ari; Lestari, Ni Putu Emilika Budi; Setyawan, Agus Budi
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Vol 5 No 1 (2025): DIVAGATRA #09
Publisher : Fakultas Desain Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/divagatra.v5i1.15760

Abstract

Dapur Yura is a Micro, Small, and Medium Enterprise (MSME) engaged in the Indonesian culinary sector. This MSME serves various typical Indonesian menus, such as yellow rice, geprek chicken, fresh vegetables, and tumpeng rice, which are made with quality ingredients and authentic flavors. Founded by Pipin Swandewi in 2023, Dapur Yura is located at Jalan Raya Baturiti No. 99, Batunya, Baturiti District, Tabanan Regency, Bali. Currently, Dapur Yura does not have a strong visual identity to reflect the characteristics of its products. In addition, the available promotional media is still limited, so it has not been able to reach a wider market. This design aims to create a visual identity, such as a logo and Graphic Standard Manual (GSM), which can increase brand awareness. In addition, a marketing strategy is also designed through offline promotional media, such as signboards, banners, and business cards, as well as online media in the form of Instagram content. This study uses observation methods and direct interviews with MSME owners, as well as a SWOT analysis to identify business strengths, weaknesses, opportunities, and threats. With this design, Dapur Yura is expected to increase sales, expand market segmentation, and become better known to the public.
A qualitative photographic analysis of Guardian figures in Chinese temples in Bali: visual rhetoric and cultural hybridity Dinata, Ramanda Dimas Surya; Hendrawan, Freddy; Setyawan, Agus Budi; Prameswari, Gusti Ayu Ratih
Gelar: Jurnal Seni Budaya Vol. 23 No. 1 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v23i1.7131

Abstract

This study investigates how the guardian figures in Chinese temples across Bali visually represent cultural hybridity between Chinese religious traditions and Balinese symbolic aesthetics. Using a descriptive-interpretive qualitative approach based on the idea of visual rhetoric, this study examines seven temples across Balinese regencies. Photographic documentation and ethnographic interviews with temple representatives and craftsmen were conducted to collect data. In this sense, photography is a documentation tool, yet also a visual analysis method, providing a deeper interpretation of cultural negotiation. This study shows that while the guardian figures within the Chinese temples in Bali retain core Chinese iconographic elements, such as mythological animals and heroic deities, they also adopt Balinese traditional ornaments. Due to influenced by the both Chinese and Balinese heritage of the Chinese-Balinese community, these visual adaptations demonstrate a conscious integration of Balinese cultural identity within Chinese sacred forms. In this sense, guardian figures play a significant role as visual intermediaries within sacred spaces, representing both protective symbolism and the spatial hierarchy of the temple’s design. Ultimately, this study contributes to the understanding of transcultural religious design and provides insights into the role of visual culture as a medium of spiritual expression and the construction of hybrid identity within a multicultural urban environment.
Strengthening Economic Independence for People with Deaf Disabilities at SEHJIRA Foundation-Tangerang-Banten through Improving Entrepreneurship Skills in the Creative Economy Sector Setyawan, Agus Budi; Hasni, Fatimah Yasmin; Syakina, Dina; Ananda, Aurelia; Mulya, Annisa Ananda
Jurnal Abdi Masyarakat (JAM) Vol 11, No 1 (2025): JAM (Jurnal Abdi Masyarakat) - September 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v11i1.30392

Abstract

SEHJIRA, a deaf foundation in Tangerang, Banten, faces various challenges in empowering deaf people, including low self-confidence, lack of creative economic skills, and lack of understanding about digital business. This Community Service Program is designed to address these issues with three main solutions: psychological training to build self-confidence, skills training in convection, screen printing, and tie-dyed batik to produce creative products, and business management and digital marketing training. The goal is to empower deaf people to become financially and emotionally independent through the creative economy sector. Lecturers and students collaborate in training that includes increasing self-confidence, production skills, and product marketing. The results showed an increase in self-confidence, skills in producing creative products, and the ability to market products digitally. Participants were enthusiastic and motivated to apply the training for economic independence. This program produced outcomes in the form of improved skills, production tools, scientific publications, and an increase in the positive image of the SEHJIRA Foundation.
Co-Authors Ananda, Aurelia Ari Rimbawan Dina Syakina Fatimah Yasmin Hasni Firmansah, Firmansah Hendrawan, Freddy Mulya, Annisa Ananda Ni Putu Emilika Budi Lestari Novena Ulita Novena Ulita, Novena Prameswari, Gusti Ayu Ratih Pratikto, Yoga Haryo Ramanda Dimas Surya Dinata Wiguna, I Putu Agus Jaya