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All Journal Al-Muzara'ah ALMUJTAMAE: Jurnal Pengabdian Masyarakat
Rahmah, Siti Zuraedah
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Economics, Econometrics & Finance Other

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Pengembangan Potensi Lokal Desa Kopo Melalui Kolaborasi Promosi Tari Kreasi Nusantara Salsabila, Dinda Rizki; Aziizah, Ghinna Nur; Salsabila, Khansa Aqil; Rahmah, Siti Zuraedah
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): April
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v4i1.10222

Abstract

Peran strategi digital marketing dapat menjadi hal yang penting dalam mengikuti perkembangan teknologi digital dan mengembangkan rencana untuk menarik konsumen dan mengarahkannya pada perpaduan antara komunikasi elektronik dan komunikasi tradisional. Pelaksanaan kegiatan pengabdian ini dilakukan dengan beberapa alur yaitu sosialisasi dan pemilihan, pelatihan peserta kegiatan dan projek video promosi melalui tari wonderland, merancang konsep video promosi, pelatihan kepada masyarakat yang dipilih untuk tari, dan mengambil video dari berbagai tempat, serta menyunting video agar terlihat lebih menarik. Hasil dari video yang selama pengabdian publikasikan adalah video sudah memiliki jumlah tayang 408x dengan 70 like dan 18 komentar pada laman You tube MI Nurul Fatah dalam jangka waktu 3 hari setelah video Tari Kreasi Nusantara dipublikasikan. Selain itu, video promosi ini mendapat respon baik dari masyarakat semua kalangan.
Management, Empowerment, and Islamic Welfare: Evidence from Livestock Productive Waqf at Al-Azhar Institution Indonesia Rahmah, Siti Zuraedah; Munawar, Wildan; Aziz, Imam Abdul; Ibnu, Adi Rahmannur
AL-MUZARA'AH Vol. 13 No. 2 (2025): AL-MUZARA'AH (December 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.2.285-296

Abstract

Productive waqf has become a means to improve community welfare through various economic-based programs. This is inseparable from the role of waqf fund management by professional Nazir, accompanied by community empowerment. Al-Azhar Indonesia's livestock waqf program has shown good management and empowerment results, but it has not been clearly illustrated how much the influence of productive waqf management and empowerment on the welfare of mauquf 'alaih, especially measured in spiritual welfare or maqashid sharia. This study aims to prove that productive waqf management and empowerment affect the Islamic welfare through the livestock waqf program at the Al-Azhar Indonesia Institute. The research method uses descriptive quantitative methods with data collection methods through distributing questionnaires and interviews. The data analysis technique uses the Partial Least Square-Structural Equation Model (PLS-SEM) with Smart PLS software version 4. The results showed that the management and empowerment of productive waqf positively and significantly affected the Islamic welfare. The livestock waqf program run by the Al-Azhar Indonesia Institute can significantly improve material and spiritual welfare with the level of influence of management on the Islamic welfare of 0.333 or 33.3% while the level of influence of empowerment on the Islamic welfare is 0.617 or 61.7%. The level of welfare achieved during the livestock waqf program is seen in increasing income, worship, fulfilling primary needs, knowledge and skills, as well as health and education.
Co-Authors Adi Rahmannur Ibnu Aziizah, Ghinna Nur Imam Abdul Aziz Salsabila, Dinda Rizki Salsabila, Khansa Aqil Wildan Munawar