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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Afriani, Audina
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Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science

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Analisis Strategi Words of Mouth melalui Booklet pada Strategi Pemasaran Jasa Wedding Organizer Menggunakan Metode SWOT (Strength, Weakness, Threat, Opportunity) : Studi Kasus pada Kabio Wedding Tamba, Devina Ulima Nathania; Afriani, Audina
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.477

Abstract

Marriage is considered sacred and is only done once in a lifetime which makes the bride and groom and their families have diverse and complex needs and desires for the event, they tend to need help from wedding organizer services because they feel they can help the running of the wedding event. With this high market interest, the level of competition for wedding organizer services is even higher and they are competing to secure their position. This study aims to find out how to apply the Words of Mouth strategy concept through the booklet that is applied by Kabio Wedding in conducting marketing using the SWOT (Strength, Weakness, Threat, Opportunity) method. This research was conducted at Kabio Wedding Wedding Organizer Services using a qualitative descriptive method by presenting data and drawing conclusions. The type of data in this study uses primary data obtained directly from interviews with the owner of Kabio Wedding and direct field observations. Secondary data obtained from related journals and e-books. The results of the study show that the implementation of the word of mouth strategy is effective and efficient for Kabio Wedding, but it still needs attention and improvement because it is easily imitated by competitors and can only pursue the target market of parents.
The Measurement of Supply Chain Management Performance at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory Unit in 2020 – 2023 Using The Supply Chain Operation Reference-Fuzzy Analytical Hierarchy Process (SCOR-FAHP) Method Afriani, Audina; Wulan Tresna, Pratami; Thirafi, Luthfi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3164

Abstract

PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit is a sugar-producing company which collaborates with suppliers and distributors along its supply chain. The challenges which are faced by PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, are delays in raw material deliveries and production schedules, limitations and mismatches of raw materials with criteria, and production outcomes not meeting targets. Therefore, it is necessary to measure supply chain management performance in order to know the conditions and assess the performance of supply chain management at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023. Furthermore, the methods used were SCOR as the model for mapping the measurement matrix and FAHP was used in order to determine the priority weights for each criterion in the matrix. The supply chain management performance measurement results at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023, obtain a score of 81.24, which is categorized into good category. However, there are still 5 KPIs which need improvement, in which it can be achieved by improving record-keeping and documentation with software assistance, sorting raw materials, and implementing the SCOR-FAHP method in supply chain management performance measurement.
The Measurement of Supply Chain Management Performance at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory Unit in 2020 – 2023 Using The Supply Chain Operation Reference-Fuzzy Analytical Hierarchy Process (SCOR-FAHP) Method Afriani, Audina; Wulan Tresna, Pratami; Thirafi, Luthfi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3226

Abstract

PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit is a sugar-producing company which collaborates with suppliers and distributors along its supply chain. The challenges which are faced by PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, are delays in raw material deliveries and production schedules, limitations and mismatches of raw materials with criteria, and production outcomes not meeting targets. Therefore, it is necessary to measure supply chain management performance in order to know the conditions and assess the performance of supply chain management at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023. Furthermore, the methods used were SCOR as the model for mapping the measurement matrix and FAHP was used in order to determine the priority weights for each criterion in the matrix. The supply chain management performance measurement results at PT. Sinergi Gula Nusantara Sei Semayang Sugar Factory unit, from 2020 to 2023, obtain a score of 81.24, which is categorized into good category. However, there are still 5 KPIs which need improvement, in which it can be achieved by improving record-keeping and documentation with software assistance, sorting raw materials, and implementing the SCOR-FAHP method in supply chain management performance measurement.
Co-Authors Tamba, Devina Ulima Nathania Thirafi, Luthfi Wulan Tresna, Pratami