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All Journal Tazkia Islamic Finance and Business Review Bukhori: Kajian Ekonomi dan Keuangan Islam
Arofatul Marits, Shofi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Islamic Service, Branding, And Advertising Influence 212 Mart Co-Op Consumer Loyalty Aslam Hanifa, Iqbal; Nuriyah, Aminah; Arofatul Marits, Shofi
Bukhori: Kajian Ekonomi dan Keuangan Islam Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/bukhori.v3i2.2804

Abstract

Purpose: This thesis explores the impact of Islamic Service Quality, Islamic Branding, and Islamic Advertising on consumer loyalty within the 212 Mart Co-ops. Employing a quantitative approach, this study aimed to understand the dynamics of consumer loyalty in this context. Methodology/approach: Quantitative data were gathered through questionnaires, and Multiple Linear Regression was utilized for analysis. This study adopted a quantitative methodology supported by the SPSS program for data management and analysis. Results/findings: This study reveals the significant influences of Islamic Service Quality and Islamic Branding on consumer loyalty in the 212 Mart Co-ops. However, Islamic Advertising does not exhibit a notable impact on consumer loyalty. Interestingly, Islamic service quality and branding collectively exert a significant influence on consumer loyalty. Limitations: Acknowledging its boundaries, the study was confined to quantitative data, potentially influenced by biases in questionnaire responses. Additionally, the exclusion of other variables that impact consumer loyalty is recognized as a limitation. Contribution: This research makes a noteworthy contribution by emphasizing the considerable impact of Islamic Service Quality and Islamic Branding on consumer loyalty within the 212 March Co-op. This study provides valuable insights for marketers and policymakers, suggesting avenues to enhance these aspects for an overall improvement in consumer loyalty.aspects for an overall improvement in consumer loyalty.
DOES ISLAMIC FINANCIAL LITERACY PROVIDE YOUNG FAMILIES' FINANCIAL RESILIENCE IN THE POST COVID-19 ERA? Zaerofi, Afif; Arofatul Marits, Shofi
Tazkia Islamic Finance and Business Review Vol. 19 No. 1 (2025): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v19i1.401

Abstract

This study, conducted with a quantitative research approach, aimed to examine the factors influencing Islamic financial literacy and financial behavior, and their subsequent impact on financial resilience among young couples post-COVID-19. Employing Structural Equation Model-Partial Least Squares (SEM-PLS), the research analyzed data collected through questionnaires from a total of 250 respondents. The findings suggested Islamic Financial Literacy has both positive effects on Financial Resilience. and Islamic Financial Behavior. Interestingly, Risk Tolerance Level has a negative effect on Islamic Financial Behavior. In addition, Financial Behavior has a positive effect on Financial Resilience.
Co-Authors Aslam Hanifa, Iqbal Nuriyah, Aminah Zaerofi, Afif