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All Journal Tazkia Islamic Finance and Business Review Perisai : Islamic Banking and Finance Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Review of Islamic Economics and Finance JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Perbanas Journal of Islamic Economics and Business Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Manis : Jurnal Manajemen dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah TAMKIN Jurnal Pengabdian Masyarakat International Journal of Education, Management, and Technology Jurnal At-Tamwil: Kajian Ekonomi Syariah Manager : Jurnal Ilmu manajemen JIFA (Journal of Islamic Finance and Accounting) Al-Infaq : Jurnal Ekonomi Islam
Zaerofi, Afif
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analysis of The Factors That Influence The Perceptions of Culinary Business Owners Regarding Intention to Register For Halal Certificates Priantina , Anita; Indra, Indra; Zaerofi, Afif; Mughni, Abdul
Perisai : Islamic Banking and Finance Journal Vol 7 No 2 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i2.1663

Abstract

Indonesia Law No. 33 of 2014 concerning Halal Assurance requires that by 2019 halal certification should be effectively implemented for food and beverage products, as well as service products related to both. Out of the 1.6 million micro, small, and medium enterprises (MSMEs), only 10 percent have been halal certified. This study aims to analyze the factors that influence the perceptions of culinary business owners regarding intention to register for halal certificates. Theory of Planned Behavior will be modified and implemented in preparing the frameworks of the dependent-independent variables. Using partial least square method, 200 sample of culinary producers -owners and managers- in Bogor were studied. Intention of producers is found to be significantly influenced by trust. Trust is also found to be sensitive to functional factor and subjective norm. Trust is also found to be determining attitude, together with functional factor and perceived behavioral norms. Trust is also significant in mediating the effect of perceived behavioral norms to intention, and also in mediating the effect of subjective norm to intention.The population of this study is the MSMEs culinary producers in Great Bogor Area, West Java, Indonesia. Only the respective owners and managers of the responding businesses were the main respondent. Similar research should be done for other types of halal product in order to generalize the results.This research modify TPB in setting the framework of determinants for halal certification intention. Variables added to the original TPB framework are trust and functional factor.This result concludes that trust is crucial in the effort to increase the number of halal certified products in Bogor. The halal certification authorities would have basis to review their policies, procedures, and technical guidelines for halal certification process. This study could be extended in terms of object and other potential determinant variables. Literatures related to halal certification has limited exposure to producers’ motivation for halal certification
The Influence of Service Attributes on Customer Intention to Revisit Sharia Hotel with Halal Awareness as a Moderating Variable Anggraeni, Novita; Zaerofi, Afif; Indra, Indra
Review of Islamic Economics and Finance Vol 7, No 1 (2024): Revıew of Islamic Economics and Finance (RIEF): May 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v1i1.71588

Abstract

Purpose – This research aims to analyze the effect of service attributes, including halal food and beverages, sharia-compliant hotel facilities, sharia-compliant hotel operations, and Sharia-compliant hotel design, to revisit Sharia hotels in Jakarta, Bogor, Depok, Bekasi (Jabodetabek) areas with halal awareness as a moderating variable.Methodology – The data utilized consisted of 150 respondents who are Muslim consumers who have previously stayed and revisited Sharia hotels in the Jabodetabek area. Sampling technique used was purposive sampling. The data were analyzed using structural equation modeling (SEM) and processed through partial least squares (PLS) analysis.Findings – This research found that Sharia-compliant hotel operations and design significantly and positively influence consumers' intention to revisit Sharia hotels in Jabodetabek. However, halal food and beverages, as well as Sharia-compliant hotel facilities, ddid not have a significant impact on repeat visits. Halal awareness, as a moderating variable, has not been able to strengthen the influence of Sharia hotel service attributes on repeat visits.Keywords: Service Attributes; Repeat Visits; Sharia Hotel; Halal Awareness.
The Determinants of Millennial Interest in Investing on Sharia Securities Crowdfunding Platforms in Indonesia Iswanti, Rini; Endri, Endri; zaerofi, afif
Tazkia Islamic Finance and Business Review Vol. 18 No. 1 (2024): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v18i1.355

Abstract

This research aims to analyze the influence of attitude variables, subjective norms, and perceived behavioral control on interest upon investing in SCF sharia as well as the influence of the variables of Islamic financial literacy, religiosity, risk and return on attitudes towards investing among the millennial generation in SCF Syariah. The research employed a quantitative approach utilizing the Structural Equation Model Partial Least Square (SEM-PLS) with primary data gathered through purposive sampling. The technique was conducted by an online method on 152 individuals from the millennial generation. Not all TPB factors significantly influence the interest to invest in Sharia Securities Crowdfunding. Attitude and Behavior Control Perception have a positive impact on the interest to invest in Sharia SCF. Subjective Norm does not have an impact on the interest to invest in Sharia SCF. Sharia financial literacy does not significantly affect attitude. Religiosity significantly affects attitude. Risk and return significantly affect attitude.
ANALASIS PENGARUH BAURAN PEMASARAN (PRODUK, HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOMSUMEN DI MINIMARKET ALFAMART ATAU INDOMARET : STUDI KASUS MAHASISWA/I INSTITUT AGAMA ISLAM TAZKIA Nurfatimah, Saktia Siti; Wahilda.E, Syahzila; Azmi, Nafizatul; Zaerofi, Afif
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 1 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i1.1132

Abstract

Minimarkets in Indonesia increased from 2015 to 2020 by 39 percent. The number increased from 26,102 outlets in 2015 to 36,146 outlets in 2020. In 2020, the two largest minimarkets in Indonesia, Indomaret and Alfamart, each had 18,271 outlets, respectively. Alfamart and Indomaret can meet almost all customer needs, both primary and secondary needs. This product has good quality and competitive price. In addition, the location of these two convenience stores, which can be found in almost every place, is the most prominent. This study used a quantitative descriptive method conducted on respondents who had made purchases at Alfamart or Indomaret. The purpose of this study is to determine whether products, prices, locations, and promotions affect purchasing decisions for IAI Tazkia Bogor students. The population in this study is IAI Tazkia students who shop at Alfamart or Indomaret. The method used in sampling in this study is purposive sampling through the distribution of questionnaires with google forms. The data analyzed are instrument tests, classical assumption tests, static tests, and multiple linear regression tests.
PENGARUH CELEBRITY ENDORSEMENT DAN IKLAN ISTAGRAM TERHADAP MINAT PEMBELIAN Zaerofi, Afif; Mawarendra, Mawarendra
Manis: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2022): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.5.2.39-48

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorsement dan iklan istagram terhadap minat pembelian. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan menyebarkan kuesioner kepada 100 pengguna istagram. Data dianalisis dengan regresi linear berganda. Penelitian ini menemukan celebrity endorsement dan iklan istagram berpengaruh positif signifikan terhadap minat pembelian baik secara parsial maupun simultan.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN RELIGIUSITAS TERHADAP MINAT BERWAKAF UANG MENGGUNAKAN APLIKASI WAKAF Akbar, Taufik; Zaerofi, Afif
Manis: Jurnal Manajemen dan Bisnis Vol 8 No 2 (2025): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.8.2.89-109

Abstract

This study aims to analyze the influence of perceived ease of use, trust, and religiosity on the behavioral intention to perform cash waqf through a waqf application in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). This study employs a quantitative approach with a survey method to collect data from internet users who have participated in waqf through waqf applications or websites. Statistical techniques are used for data analysis to test the proposed hypotheses, and the analytical tool applied is SEM-PLS. The results showed that the three variables had a significant influence on interest in using the cash waqf application. Perceived Ease of Use acts as a major factor in technology adoption, where the ease of use of the application increases user interest. In addition, a high level of religiosity encourages individuals to be more interested in waqf through digital applications. Trust in transparency, security, and management of funds according to sharia principles also plays an important role in increasing user interest. The implications of these findings indicate the importance of waqf application providers to improve ease of use, transparency, and features that support religious values to attract more users. The findings are expected to provide insights into the future development of digital-based waqf applications. Future research could expand the research variables and apply a qualitative approach to dig deeper into the user experience.
The Influence of Marketing Mix on Purchasing Decisions on E-Commerce Live Streaming Platforms Verina, Rizky Nanda; Nurrachmi, Rininta; Zaerofi, Afif
International Journal of Education, Management, and Technology Vol 2 No 1 (2024): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v2i1.2827

Abstract

This study aims to examine the influence of marketing mix (product, price, promotion, people, and process on purchasing decisions on E-commerce Live streaming platforms such as Shopee Live and Tiktok Live. The population of this study is consumers in Indonesia who have shopped through Live streaming commerce. The type of research used is quantitative research. Data analysis techniques using Structural Equation Modeling (SEM) and data processing using Partial Least Square (PLS) analysis with Smart PLS 3.2.9 applications. The research sample was 252 respondents, data were obtained using questionnaires with a Likert scale of 1-6. The results showed that price, promotion and people had a positive and significant effect on purchasing decisions. While products and processes do not have a significant effect on purchasing decisions in live streaming commerce.
Preferensi Masyarakat Dalam Membayar Zakat Melalui Badan Amil Zakat Nasional (BAZNAS) Kabupaten Tasikmalaya Husain, Inja Ali; Zaenal, M. Hasbi; Zaerofi, Afif
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 6 No. 2 (2024): Jurnal At Tamwil, September 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v6i2.5503

Abstract

Penelitian ini bertujuan untuk, 1). mengetahui preferensi Masyarakat dalam membayar zakat melalui Baznas Kab. Tasikmalaya, 2). mengetahui komunikasi Baznas Kab. Tasikmalaya dengan Masyarakat., 3). mengetahui reputasi Baznas di pandangan Masyarakat., 4). mengetahui pelayanan Baznas di Masyarakat., 5). mengetahui minat Masyarakat membayar zakat melalui Baznas Kab. Tasikmalaya. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan Teknik analisis Kaiser Meyer Olkin (KMO) dan Measure of sampling adequacy (MSA) serta perhitungan Mean. Penelitian ini menggunakan Convenience Sampling Technic dengan total responden 100 orang yang berdomisili Kab. Tasikmalaya. Hasil dari penelitian ini 1). yang menjadi preferensi Masyarakat dalam membayar zakat secara berturut-turut adalah faktor social, metode pembayaran, pengaruh lingkungan, dan aksesibilitas., 2). Komunikasi Baznas Kab. Tasikmalaya dengan Masyarakat terjalin efektif antara Baznas Kab. Tasikmalaya dengan masyarakat, dengan indikator kepercayaan Masyarakat, kedekatan Lembaga, sympathy, Credibility, Capability, dan Clarity. Credibility merupakan indikator tertinggi., 3). Reputasi Baznas kab. Tasikmalaya termasuk dalam kategori baik berdasarkan indikator kredibilitas, terpercaya, dan tanggung jawab. Dengan indikator tanggung jawab merupakan indikator tertinggi., 4). Pelayanan Baznas Kab. Tasikmalaya termasuk dalam kategori cukup baik. Dengan indikator kesopanan menjadi indikator tertinggi dalam pembentukan pelayanan., 5). Minat untuk membayar zakat pada responden berdasarkan motivasi dan motif sosial hampir seluruh responden memiliki minat yang tinggi, namun untuk melalui baznas Kab. Tasikmalaya hasil rata-rata responden dalam kategori raguragu. Kata kunci : Preferensi Masyarakat, Komunikasi, Reputasi, Pelayanan, Minat Berzakat.
DOES ISLAMIC FINANCIAL LITERACY PROVIDE YOUNG FAMILIES' FINANCIAL RESILIENCE IN THE POST COVID-19 ERA? Zaerofi, Afif; Arofatul Marits, Shofi
Tazkia Islamic Finance and Business Review Vol. 19 No. 1 (2025): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v19i1.401

Abstract

This study, conducted with a quantitative research approach, aimed to examine the factors influencing Islamic financial literacy and financial behavior, and their subsequent impact on financial resilience among young couples post-COVID-19. Employing Structural Equation Model-Partial Least Squares (SEM-PLS), the research analyzed data collected through questionnaires from a total of 250 respondents. The findings suggested Islamic Financial Literacy has both positive effects on Financial Resilience. and Islamic Financial Behavior. Interestingly, Risk Tolerance Level has a negative effect on Islamic Financial Behavior. In addition, Financial Behavior has a positive effect on Financial Resilience.
Seminar Nasional: Sosialisasi Financial Technology (Fintech) Syariah dalam Rangka Peningkatan Literasi Guru Sekolah Menengah Atas di Indonesia Zaerofi, Afif; Herman, Sebastian; Diana, Dina
Tamkin Jurnal Pemberdayaan Tazkia Vol. 3 No. 2 (2025): TAMKIN: Jurnal Pengabdian Masyarakat
Publisher : Tazkia Islamic University College

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tamkin.v3i2.502

Abstract

Guru memiliki peranan strategis untuk meningkatkan literasi financial technology (Fintech) syariah dikalangan generasi-Z. Guru memiliki kesempatan berinteraksi dan mensosialisasikan Fintech syariah kepada anak didik. Namun, banyak guru yang belum memiliki pengetahuan yang cukup terkait Fintech Syariah. Oleh karena itu, Pengabdian kepada Masyarakat (PkM) dalam bentuk Seminar Nasional ini bertujuan untuk mensosialisasikan Financial Technology (Fintech) Syariah kepada para guru. Seminar yang dibuka oleh Deputi Direktur Group Literasi dan Inklusi Keuangan Syariah Otoritas Jasa Keuangan (OJK) ini diikuti oleh 97 guru Mata Pelajaran (MP) Ekonomi SMA/MA, para guru MP Ekonomi Syariah, guru bimbingan dan konseling (BK) anggota Asosiasi Guru Ekonomi Syariah Indonesia (AGESI) yang tersebar di berbagai provinsi di Indonesia.
Co-Authors Abdul Mughni Anita Priantina Arofatul Marits, Shofi Azmi, Nafizatul Chandra Utama, Ramadhonni Diana, Dina ENDRI ENDRI Haryono, Yono Herman, Sebastian Hikmatiar, M Qhoiri Husain, Inja Ali Indra Indra Indra Irnawati, Jeni Iswanti, Rini Jati, Waluyo Mandira, Ayu Marits, Shofi Arofatul Mawarendra, Mawarendra Mukhlis Yusuf, Achmad Novita Anggraeni Nurfatimah, Saktia Siti Nurrachmi, Rininta Rachmawaty Rachmawaty, Rachmawaty Razzak, Hasbi Resi Ario Bismo Shanty, Mughnii Kahila Sukmara, Denden Syarifuddin Taufik Akbar Utama, Ramadhonni Chandra Verina, Rizky Nanda Wahilda.E, Syahzila Yusuf, Achmad Mukhlis Zaenal, M. Hasbi