Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Journal Hotspot (jh) Nusantara Journal Of Management Business (NUMABI)
Ricky Hermayanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
A IMPLEMENTATION OF MIXED METHODS SEQUENTIAL EXPLANATORY DESIGN IN THE PROMOTION MIX OF EDUCATIONAL SERVICES R. Hozin Abdul Fatah; Hera Noorhernawati; Ricky Hermayanto
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze the implementation of the promotion mix at SMK Plus YSB Suryalaya Tasikmalaya, to find out the decision making in choosing a school at SMK Plus YSB Suryalaya Tasikmalaya and to find out the influence of the promotion mix on the decision making to choose a school at SMK Plus YSB Suryalaya Tasikmalaya. The methodology used in this research is a mixed methods approach/ mixed methods sequential explanatory design , data collection techniques using observation techniques, in-depth interviews and documentation, while the data analysis techniques used in this research are data collection, data processing, data reduction, data presentation and Drawing conclusions. The implementation of the promotion mix carried out by SMK Plus YSB Suryalaya uses Advertising , Sales promotion , Public Relations , Direct Marketing and Personal Selling . The research results show that the five promotion mixes partially or simultaneously influence the decision to choose a school at SMK Plus YSB Suryalaya.
A HUMAN RESOURCE MANAGEMENT MODEL ENTREPRENEURSHIP BASED ON THE QUALITY OF EDUCATIONAL INSTITUTIONS Iwan Saputra; Ricky Hermayanto; Yanti Hidayanti
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In education , management model management source Power man is something encouragement For maximizing efficiency and effectiveness in increase quality so that input, process and output can be achieved and implemented , encouragement the is A utilization from source Power humans ( Educators and Educators ) . study This aim For know what is the HR and school management model based entrepreneurship its influence to quality institution education at Serba Bakti Islamic Middle School. Study This use mixed methods . Population study This are 32 teachers and staff at Serba Bakti Suryalaya Islamic Middle School Where the whole made sample in study . Data obtained use questionnaires , interviews and observations . results study showing that management model source Power people and school programs based entrepreneurship Good in a way Partial nor simultaneous influential to quality institution education at Serba Bakti Islamic Middle School.
POLICY CHALLENGES AND OPPORTUNITIES IN ANGKLUNG CONSERVATION: A PERSPECTIVE OF GENERATION Z AS A CULTURAL HERITAGE Fadillah Nur Islami; Anissa Aulia Rahmasari; Luthfi Ghani Faza; Ricky Hermayanto; Fitri Rahmafitria
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Angklung, an intangible cultural heritage from West Java, plays an important role in building the cultural identity of the Indonesian nation. The preservation of traditional arts has been hindered by the challenges of globalization and the lack of interest of the younger generation, especially Generation Z, in traditional arts. The purpose of this study is to evaluate the challenges, opportunities, and effectiveness of angklung conservation policies, with a particular focus on the perspective of Generation Z in Bandung. Using a mix-method, this study involved 100 respondents through quantitative surveys, as well as in-depth interviews with members of the art community, such as Saung Angklung Udjo. Although 90,85% of respondents had a high awareness of angklung conservation, only 81.88% comprehended its supporting policies, such as the Bandung City Regional Regulation, according to the findings. Despite the introduction of the tagline 'AWI BITUNG', its effectiveness is still low (71.8%), which indicates the need for more innovative digital promotion. The use of digital technology by Generation Z has the potential to be a conservation agent, but only 84.2% feel the need to actively participate. Collaboration between the art community, the government, and Generation Z through. Technology-based branding and education strategies is the main opportunity for the preservation of angklung. The sustainability of angklung culture as a symbol of local and national pride is recommended by this study through an innovation-oriented cross-sector approach.
Co-Authors Anissa Aulia Rahmasari Fadillah Nur Islami Fitri Rahmafitria, Fitri Hera Noorhernawati Luthfi Ghani Faza Mochammad Imron Awalludin R. Hozin Abdul Fatah Yanti Hidayanti