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All Journal Nusantara Journal Of Management Business (NUMABI)
Ricky Hermayanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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A IMPLEMENTATION OF MIXED METHODS SEQUENTIAL EXPLANATORY DESIGN IN THE PROMOTION MIX OF EDUCATIONAL SERVICES R. Hozin Abdul Fatah; Hera Noorhernawati; Ricky Hermayanto
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

This research aims to determine and analyze the implementation of the promotion mix at SMK Plus YSB Suryalaya Tasikmalaya, to find out the decision making in choosing a school at SMK Plus YSB Suryalaya Tasikmalaya and to find out the influence of the promotion mix on the decision making to choose a school at SMK Plus YSB Suryalaya Tasikmalaya. The methodology used in this research is a mixed methods approach/ mixed methods sequential explanatory design , data collection techniques using observation techniques, in-depth interviews and documentation, while the data analysis techniques used in this research are data collection, data processing, data reduction, data presentation and Drawing conclusions. The implementation of the promotion mix carried out by SMK Plus YSB Suryalaya uses Advertising , Sales promotion , Public Relations , Direct Marketing and Personal Selling . The research results show that the five promotion mixes partially or simultaneously influence the decision to choose a school at SMK Plus YSB Suryalaya.
A HUMAN RESOURCE MANAGEMENT MODEL ENTREPRENEURSHIP BASED ON THE QUALITY OF EDUCATIONAL INSTITUTIONS Iwan Saputra; Ricky Hermayanto; Yanti Hidayanti
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

In education , management model management source Power man is something encouragement For maximizing efficiency and effectiveness in increase quality so that input, process and output can be achieved and implemented , encouragement the is A utilization from source Power humans ( Educators and Educators ) . study This aim For know what is the HR and school management model based entrepreneurship its influence to quality institution education at Serba Bakti Islamic Middle School. Study This use mixed methods . Population study This are 32 teachers and staff at Serba Bakti Suryalaya Islamic Middle School Where the whole made sample in study . Data obtained use questionnaires , interviews and observations . results study showing that management model source Power people and school programs based entrepreneurship Good in a way Partial nor simultaneous influential to quality institution education at Serba Bakti Islamic Middle School.
Co-Authors Hera Noorhernawati Mochammad Imron Awalludin R. Hozin Abdul Fatah Yanti Hidayanti