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POLICY CHALLENGES AND OPPORTUNITIES IN ANGKLUNG CONSERVATION: A PERSPECTIVE OF GENERATION Z AS A CULTURAL HERITAGE Fadillah Nur Islami; Anissa Aulia Rahmasari; Luthfi Ghani Faza; Ricky Hermayanto; Fitri Rahmafitria
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

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Abstract

Angklung, an intangible cultural heritage from West Java, plays an important role in building the cultural identity of the Indonesian nation. The preservation of traditional arts has been hindered by the challenges of globalization and the lack of interest of the younger generation, especially Generation Z, in traditional arts. The purpose of this study is to evaluate the challenges, opportunities, and effectiveness of angklung conservation policies, with a particular focus on the perspective of Generation Z in Bandung. Using a mix-method, this study involved 100 respondents through quantitative surveys, as well as in-depth interviews with members of the art community, such as Saung Angklung Udjo. Although 90,85% of respondents had a high awareness of angklung conservation, only 81.88% comprehended its supporting policies, such as the Bandung City Regional Regulation, according to the findings. Despite the introduction of the tagline 'AWI BITUNG', its effectiveness is still low (71.8%), which indicates the need for more innovative digital promotion. The use of digital technology by Generation Z has the potential to be a conservation agent, but only 84.2% feel the need to actively participate. Collaboration between the art community, the government, and Generation Z through. Technology-based branding and education strategies is the main opportunity for the preservation of angklung. The sustainability of angklung culture as a symbol of local and national pride is recommended by this study through an innovation-oriented cross-sector approach.
The Impact of Memorable Tourist Experiences on Satisfaction, Word-of-Mouth, and Revisit Intentions At Bamboo Udjo Ecoland Conservation Tourism Fadillah Nur Islami; Enok Maryani; Rini Andari
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.04.

Abstract

The global tourism industry is undergoing a significant shift toward sustainable tourism concepts that emphasize not only economic growth and visitor numbers but also environmental and cultural preservation. This study aims to examine the effects of various dimensions of Memorable Tourism Experience (MTE)—including hedonism, involvement, knowledge, local culture, meaningfulness, novelty, and refreshment—on visitor satisfaction. Additionally, it explores how visitor satisfaction impacts Positive Word of Mouth (PWOM) and Revisit Intention at Udjo Ecoland, a bamboo conservation destination in Bandung. Using a quantitative survey of 206 respondents, data were analyzed through Structural Equation Modeling (SEM) with SmartPLS. Results indicate that active involvement (β=0.274; p=0.000), knowledge (β=0.128; p=0.043), local culture (β=0.205; p=0.002), and novelty (β=0.143; p=0.025) significantly affect visitor satisfaction, while hedonism, meaningfulness, and refreshment do not show significant effects. Visitor satisfaction strongly drives PWOM (β=0.427; p=0.000) and revisit intention (β=0.422; p=0.000), with PWOM also reinforcing revisit intention (β=0.422; p=0.000). Mediation analysis confirms visitor satisfaction as a mediator linking MTE to promotional behavior and visitor loyalty. These findings underscore the importance of developing interactive, educational, and culturally rooted tourism experiences to enhance visitor loyalty and sustain conservation destinations. This study contributes theoretically and offers practical recommendations for destination managers to design responsible and value-added sustainable tourism strategies. Keywords: Memorable Tourism Experience; Visitor Satisfaction Word Of Mouth, Revisit Intention, Bamboo Conservation, Sustainable Tourism