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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Proceeding National Conference Business, Management, and Accounting (NCBMA)
Uguy, Leroy Samy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH USAHA MIKRO, KECIL, DAN MENENGAH DALAM PEMBERDAYAAN MASYARAKAT UNTUK MENGURANGI KEMISKINAN DI KABUPATEN TANGERANG Puspita, Christin Clara; Uguy, Leroy Samy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The uneven distribution of economic growth throughout Indonesia is evidenced by the high income gap between regions. Poverty is currently the main problem in the context of poverty alleviation in Indonesia. The current situation shows that the root cause of poverty is still a complex and growing challenge. To fight poverty, this requires joint efforts from various power holders, including governments and civil society, non-governmental organizations (NGOs), and the private sector. Entrepreneurship through MSMEs, especially in Tangerang Regency, has an important role in reducing poverty rates and expanding employment opportunities. The aim of this research is to determine the influence of MSMEs in reducing poverty through community empowerment in Tangerang Regency as well as supporting and inhibiting factors. This research uses a combined quantitative and qualitative approach with data processing using SmartPLS. The sample for this research consisted of 100 people from the MSME population in Tangerang Regency. The data obtained will be integrated to understand the relationship between internal and external factors and efforts to eradicate poverty through community empowerment. The research results show that internal factors of MSMEs have a significant influence on community empowerment in reducing poverty,  internal factors of MSMEs have an influence on community empowerment in Tangerang Regency. External factors of MSMEs have a significant influence on community empowerment in reducing poverty, external factors of MSMEs have an influence on community empowerment in Tangerang Regency. Community empowerment has a significant effect on poverty reduction, community empowerment has an influence on poverty reduction in Tangerang Regency.
ANALYSIS OF REGIONAL INEQUALITY IN THE PROVINCE OF MALUKU Uguy, Leroy Samy; Kembauw, Esther; Kakisina, Anrey P.; Kembauw, Marthina G. I.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to determine the extent of regional inequality in Maluku Province, and to determine the factors that influence regional inequality such as population, education, health, regional labor. The analysis method used to see regional inequality is the Williamson Index. Meanwhile, Panel Data Regression is used to analyze the factors that influence inequality. Based on the results of the Williamson Index calculation, the inequality of Maluku Province is in the medium category at 0.45, the highest regional inequality is Aru Regency and Buru Regency. Furthermore, the results of Panel Regression with the fixed effect data model show that Population, Education, Health, Labor variables simultaneously affect regional inequality, while partially Population and Education have a positive effect at a significance level of α = 5% (95% confidence level). The coefficient of determination (R2) of 98% indicates that the specification of the regression model used is appropriate and has goodness of fit. Policy recommendations for overcoming inequality should prioritize human development, furthermore, to reduce regional inequality in Maluku Province, development is carried out in the areas of highest inequality, namely Aru Regency and Buru Regency.
ANALISIS PENGARUH USAHA MIKRO, KECIL, DAN MENENGAH DALAM PEMBERDAYAAN MASYARAKAT UNTUK MENGURANGI KEMISKINAN DI KABUPATEN TANGERANG Puspita, Christin Clara; Uguy, Leroy Samy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The uneven distribution of economic growth throughout Indonesia is evidenced by the high income gap between regions. Poverty is currently the main problem in the context of poverty alleviation in Indonesia. The current situation shows that the root cause of poverty is still a complex and growing challenge. To fight poverty, this requires joint efforts from various power holders, including governments and civil society, non-governmental organizations (NGOs), and the private sector. Entrepreneurship through MSMEs, especially in Tangerang Regency, has an important role in reducing poverty rates and expanding employment opportunities. The aim of this research is to determine the influence of MSMEs in reducing poverty through community empowerment in Tangerang Regency as well as supporting and inhibiting factors. This research uses a combined quantitative and qualitative approach with data processing using SmartPLS. The sample for this research consisted of 100 people from the MSME population in Tangerang Regency. The data obtained will be integrated to understand the relationship between internal and external factors and efforts to eradicate poverty through community empowerment. The research results show that internal factors of MSMEs have a significant influence on community empowerment in reducing poverty,  internal factors of MSMEs have an influence on community empowerment in Tangerang Regency. External factors of MSMEs have a significant influence on community empowerment in reducing poverty, external factors of MSMEs have an influence on community empowerment in Tangerang Regency. Community empowerment has a significant effect on poverty reduction, community empowerment has an influence on poverty reduction in Tangerang Regency.
Digital Marketing, Brand Awareness, Brand Equity, and Perceived Quality on Patient Visit Intention Zhohara, Verena Tsania; Handayanuputri, Anastasya; Uguy, Leroy Samy
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.63005

Abstract

This study examines how social media-based digital marketing, brand awareness, brand equity, and perceived quality influence patient visit intention at a health clinic in Indonesia. A quantitative survey was conducted with 158 patients who had visited the clinic and followed its social media accounts. Data were analyzed using PLS-SEM with SmartPLS. The results show that all four predictors positively and significantly affect patient visit intention. Perceived quality is the strongest determinant, followed by brand equity, digital marketing, and brand awareness. These findings indicate that social media exposure can support patient interest, but clinic choice remains more strongly shaped by perceived service quality and brand value. The study contributes to healthcare marketing literature by integrating digital communication and brand-related factors in a private clinic context. Managerially, clinics should prioritize consistent service quality, credible branding, and interactive digital content to strengthen patient intention and loyalty.
Co-Authors Esther Kembauw, Esther Handayanuputri, Anastasya Kakisina, Anrey P. Kembauw, Marthina G. I. Puspita, Christin Clara Zhohara, Verena Tsania