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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Widya Cipta : Jurnal Sekretari dan Manajemen
Hapsari, Denintha Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SHOPPING LIFESTYLE DAN DISCOUNT TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE SHOPEE INDONESIA Abdulah, Budiman; Sandopart, Dewa Yohanes Yohanes Agata L.; Hapsari, Denintha Dwi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara shopping lifestyle terhadap minat beli, discount terhadap minat beli, minat beli terhadap keputusan pembelian, shopping lifestyle terhadap keputusan pembelian melalui minat beli dan discount terhadap keputusan pembelian melalui minat beli produk pada marketplace Shopee Indonesia. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi tidak diketahui dan sampel yang diperoleh sebanyak 200 responden. Teknik pengambilan sampel menggunakan cara perhitungan statistik yaitu dengan menggunakan rumus Hair et al. Sedangkan jenis sampel yang digunakan yaitu Purposive sampling, metode analisis menggunakan Structural Equation Modeling (SEM) software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa 1) Shopping lifetsyle berpengaruh positif dan signifikan terhadap minat beli, 2) Discount berpengaruh positif dan signifikan terhadap minat beli, 3) Minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian, 4) Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli, 5) Discount berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli. Hasil empiris dari Shopping lifestyle, Discount, minat beli dan keputusan pembelian diamana Shopee agar dapat mempertahankan promosi penjualan dengan cara memberikan diskon kepada konsumennya, dikarenakan shopping lifestyle dan diskon mempunyai pengaruh yang signifikan terhadap minat beli dan keputusan pembelian.
The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Abdulah, Budiman; Sandopart, Dewa Putu Yohanes Agata L.; Hapsari, Denintha Dwi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22599

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
PENGARUH SHOPPING LIFESTYLE DAN DISCOUNT TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE SHOPEE INDONESIA Abdulah, Budiman; Sandopart, Dewa Yohanes Yohanes Agata L.; Hapsari, Denintha Dwi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara shopping lifestyle terhadap minat beli, discount terhadap minat beli, minat beli terhadap keputusan pembelian, shopping lifestyle terhadap keputusan pembelian melalui minat beli dan discount terhadap keputusan pembelian melalui minat beli produk pada marketplace Shopee Indonesia. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi tidak diketahui dan sampel yang diperoleh sebanyak 200 responden. Teknik pengambilan sampel menggunakan cara perhitungan statistik yaitu dengan menggunakan rumus Hair et al. Sedangkan jenis sampel yang digunakan yaitu Purposive sampling, metode analisis menggunakan Structural Equation Modeling (SEM) software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa 1) Shopping lifetsyle berpengaruh positif dan signifikan terhadap minat beli, 2) Discount berpengaruh positif dan signifikan terhadap minat beli, 3) Minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian, 4) Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli, 5) Discount berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli. Hasil empiris dari Shopping lifestyle, Discount, minat beli dan keputusan pembelian diamana Shopee agar dapat mempertahankan promosi penjualan dengan cara memberikan diskon kepada konsumennya, dikarenakan shopping lifestyle dan diskon mempunyai pengaruh yang signifikan terhadap minat beli dan keputusan pembelian.
The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Abdulah, Budiman; Sandopart, Dewa Putu Yohanes Agata L.; Hapsari, Denintha Dwi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12230

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
Co-Authors Abdulah, Budiman Dewa Putu Yohanes Agata L. Sandopart Sandopart, Dewa Yohanes Yohanes Agata L.