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Steven, Jacob
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Economics, Econometrics & Finance Social Sciences

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E-Service Quality, E-Wallet Dan Kepercayaan Terhadap Minat Beli Pada Pengguna Pembayaran Non Tunai Aplikasi Shopee Steven, Jacob; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1997

Abstract

This research is a quantitative study with a causal relationship to determine the immediate effect of e-serservice quality, e-wall, trust in buying interest and knowing the indirect influence, e-s service quality, e-wall, trust in non-Shopee app cash payment interest. Data collection was conducted by the method of collecting information through a survey with a questionnaire. The population in this study were someone who had used Shopee, regularly using Shopee, domiciled in Jakarta, a minimum of 17 years old. The sampling method used is non-possibility sampling using purposed sampling technique. Based on the results of the study, 4 hypotheses can be accepted, namely e-sservice quality affects trust, e-wall quality effects of purchasing interest and e-wallt have effect interest in buying and 1 hypothesis cannot be accepted by interest in purchasing interests, Contributions from this study e-servis quality and e-walling interest in purchasing interest. Keywords: E-Service Quality, E-Wallet, Trust, Buying Interest
Co-Authors Abdul Haeba Ramli, Abdul Haeba