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All Journal Media Ekonomi dan Manajemen JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Economics and Business UBS Indonesian Collaboration Journal of Community Services (ICJCS) Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Universitas Esa Unggul
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA MC DONALD’S DI PALMERAH JAKARTA BARAT Deny Rumaidlany; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.567

Abstract

This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta. This study used a sample of 100 people who were selected using a non-probability sampling technique, namely the accidental sampling method. The dependent variable in this study is the purchase decision, while the independent variables are brand image and brand awareness. The results of this study indicate that brand image (X1) and brand awareness (X2) have a positive effect on purchase decisions (Y). It can be seen from the findings that: (1) brand image has a positive effect on purchase decisions with a value of 0.409 and a significance level of 0.000; (2) brand awareness has a positive effect on purchase decisions with a value of 0.586 and a significance level of 0.000; (3) brand image and brand awareness simultaneously have a positive effect on purchase decisions with an Fcount value of 91.46, greater than Ftable 3.09, and a significance value of 0.000 <0.05; and (4) the effect of brand image and brand awareness on purchase decisions is 65.3%, with the remaining 34.7% being the influence by other variables not examined in this study.Keywords: brand image, brand awareness, purchasing decisions, McDonald's
Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur Siti Mariam; Abdul Haeba Ramli
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 5, No 1: Juli 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.124 KB) | DOI: 10.31334/jks.v5i1.2429

Abstract

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital marketing, partners do not have good quality product photos and partners do not have product catalogs. The solutions offered to partners are assistance in understanding the right digital marketing and making product catalogs including product data collection, product photos and product descriptions and understanding the benefits of updating product type information, photos and prices. The target to be achieved from this PKM implementation activity is the understanding of partners in the creation and use of digital marketing. Increase business through the use of advertising in digital marketing; facebook shop, facebook ads, instagram ads, google ads, e-brochures, and e-catalogs. With the digital marketing system, partners can do long-term marketing easily and quickly and can reach a wider market. The implementation of community service activities is carried out using the tutorial method, where partners get direct assistance in introducing the use and making of digital marketing. Partners are divided into several groups. This was followed by a question and answer discussion and evaluation and monitoring. Based on the results of the activity, partners were very enthusiastic as long as they followed the digital marketing e-catalog mentoring tutorial. Several questions were given by partners and partners following suggestions by utilizing the existing market place in addition to the use of social media in marketing their products.
PENGARUH PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION MELALUI KINERJA KARYAWAN YANG DIMODERASI OLEH BUDAYA ORGANISASI Netty Situmorang; Abdul Haeba Ramli; Heru Kreshna Reza
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.890

Abstract

Intention to move is an early indicator of someone's possibility of leaving their job. The tendency for employees to leave can lead to a number of negative impacts including company costs to recruit and train new employees, lower productivity, volatility in terms of overall company performance and reduced satisfaction among remaining employees. The purpose of this study is to determine the effect of career development on turnover intention through employee performance which is moderated by organizational culture. Research data was collected using a questionnaire distributed during the survey period in July 2023 to 200 employees. Research data was processed and analyzed using the Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show that career development has no significant effect on turnover intention, in other words the data does not support the hypothesis. Organizational culture does not moderate the relationship between career development and employee performance, in other words the data does not support the hypothesis. Key words: Career Development, Turnover Intention, Employee Performance, Organizational Culture 
LEADER-MEMBER EXCHANGE, COMMUNICATION SATISFACTION, JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN EMPLOYEE PERFORMANCE Arfian Oktaviandi Rizky; Abdul Haeba Ramli; Siti Mariam
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.891

Abstract

After the pandemic in Indonesia and even the world ended, many industrial companies began to revive by focusing on improving the performance of their companies. Then the company will need high-performing employees in order to help the company return to its previous performance even higher. The purpose of this research is to determine the effect of Communication Satisfaction, Leader-Member Exchange, Job Satisfaction and Employee Engagement on Employee Performance in Industrial Companies. This data collection was carried out by distributing questionnaires to 116 respondents who were employees in industrial companies in the June 2023 period. In this research the method used for data processing and analysis was Structural Equation Model Partial Least Square (SEM-PLS). The results showed that Communication Satisfaction has a positive effect on Employee Engagement, Communication Satisfaction has a positive effect on Job Satisfaction, Communication Satisfaction has a positive effect on Employee Performance, Leader-Member Exchange (LMX) has no positive effect on Employee Engagement, Employee Engagement has a positive effect on Employee Performance, Job Satisfaction has a positive effect on Employee Engagement, Job Satisfaction has no positive effect on Employee Performance. The industry is expected to increase Job Satisfaction by increasing employee safety while working, for example by adding security services and working hours that are not exceeding the provisions, but it can also be increased through the provision of adequate compensation.Keywords: Communication Satisfaction, Leader-Member Exchange, Job Satisfaction, Employee Engagement, Employee performance
Implementation of Organizational Agility Strategies to Meet The Challenges of Digital Transformation in Government Organizations Agung Fachridian; Abdul Haeba Ramli; Lizio Marcel de Araujo
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4575

Abstract

Digital transformation has become essential for all organizations as innovation and digital technology continue to evolve. This research focuses on the impact of organizational agility on digital transformation in the government sector, as well as the role of Collaborative Knowledge Creation (CKC), innovation, and Digital Transformational Leadership (DTL) as antecedents and factors that influence organizational agility. Quantitative research using the Structural Equation Model (SEM) method began in 2023. The unit of analysis involved 103 work units in government organizations that focus on the development of science and technology (S&T). The results of this study show that the role of organizational agility can improve digital transformation in the government sector, and the role of innovation and DTL as antecedents and factors, can affect organizational agility. This shows that in driving change towards digital transformation in organizations, the role of organizational agility is very important. This research has managerial implications for government organizations, especially organizational leaders and work unit leaders in building digital transformation. Organizational leaders must realize that implementing sound management strategies fostering organizational agility, including designing adaptive policies, cultivating a responsive organizational culture, and establishing structures that promote collaboration and innovation can facilitate government organizations digital transformation.
PELATIHAN DAN PENDAMPINGAN MEMBANGUN PRAKTIK DIGITAL MARKETING UNGGUL UNTUK PENINGKATAN PEMASARAN UMKM DI KOTA JAKARTA BARAT Siti Mariam; Abdul Haeba Ramli
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 3 No. 4 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i4.149

Abstract

Increasing penetration of digital technology has given rise to the need to understand and implement effective marketing strategies, especially for Micro, Small and Medium Enterprises (MSMEs). This service activity aims to provide training and assistance to MSMEs in West Jakarta City in building superior Digital Marketing practices to increase their competitiveness and product marketing. The service implementation methodology involves a series of intensive training that covers basic Digital Marketing concepts, use of social media, search engine optimization, and other online marketing strategies. It is hoped that the results of this activity will provide MSMEs with a better understanding of the potential and benefits of digital marketing. Through practical assistance, it is hoped that MSMEs will be able to implement Digital Marketing strategies that are relevant to local market characteristics. Apart from that, this activity will also evaluate the impact of the training and mentoring on increasing sales and visibility of MSMEs in the digital realm. By involving MSME players as active partners, this activity is expected to make a positive contribution to local economic development in the City of West Jakarta. It is hoped that the findings from this activity can become the basis for developing similar training programs in other regions, so that MSMEs can continue to develop and compete effectively in this digital era
Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
Pengaruh Kepemimpinan Digital dan Pemberdayaan Karyawan Terhadap Kinerja Karyawan Dimediasi Oleh Komitmen Organisasi pada Industri Manufaktur Lucky Samuel; Abdul Haeba Ramli
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1501

Abstract

Kepemimpinan Digital telah menjadi sebuah model kepemimpinan yang sangat penting dalam memastikan dan mendorong transformasi dan mendorong perubahan di industri 4.0. Kepemimpinan Digital dan Pemberdayaan Karyawan memiliki hal penting yang dimana untuk mengetahui kinerja karyawan dalam suatu organisasi. Tujuan penelitian ini adalah mengidentifikasi pengaruh Kepemimpinan Digital. Penelitian ini didesain dengan menggunakan metode purposive sampling yang melibatkan 305 karyawan garment dari 2 perusahaan manufaktur terbesar di Indonesia. Data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Beberapa temuan dalam studi ini adalah Kepemimpinan Digital danPemberdayaan Karyawan berpengaruh langsung terhadap Kinerja Karyawan melalui mediasi Komitmen Organisasi. Sedangkan Komitmen Organisasi berpengaruh signifikan terhadap Kinerja Karyawan. Implikasi manajerial dari penelitian ini untuk praktisi industri maupun peneliti adalah dengan menerapkan Kepemimpinan Digital dalam perusahaan, meningkatkan Pemberdayaan Karyawan, serta mengembangkan Komitmen Organisasi yang kuat dapat meningkatkan Kinerja Karyawan yang akan mengarah pada keungulan kompetitif masing-masing karyawan di perusahaan.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Agung Fachridian Ahmad Hidayat Sutawijaya Arfian Oktaviandi Rizky Deny Rumaidlany Dohan Faqih Ibrahim Fika Aryani Lizio Marcel de Araujo Lucky Samuel Netty Situmorang Reza, Heru Kreshna Siti Mariam Siti Mariam