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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan
Suyitno, Edy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring The Sustained Effects Of Brand Trust On Revisit Intention: An Empirical Study Syah, Tantri Yanuar Rahmat; Setyawan, Dody; Rojuaniah, Rojuaniah; Astuti, Puji; Suyitno, Edy
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2168

Abstract

Brand trust is very important because it can contribute to loyalty in service use and consistent loyalty. The purpose of this study was to examine the effect of Brand l    ove, Self-exspressive, Brand trust, Brand commitment on Revisit intention in health services. This study is a quantitative study using purposive sampling method involving 130 outpatients who live in particular Tangerang and outside Tangerang, with visits about 2-3 times in the last year, and aged 18 years and over. Data analysis used Structural Equation Modeling (SEM). This research produces findings including self-expressive affects Brand love, Brand love affects Brand trust, and Brand commitment, Brand trust has no effect on Brand commitment, Brand trust affects revsit intention. There are several limitations to this study including only using a sample from one hospital, so the results may not be generalizable to other hospitals in Indonesia or other countries, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps.   Keywords: Brand love, self-expressive, brand trust, brand commitment, revisit intention, non-BPJS.
A Review of The Factors That Form The Brand Equity Of Public Hospitals: A Quantitative Study In Tangerang City Hasanah, Nur; Syah, Tantri Yanuar Rahmat; Rojuaniah, Rojuaniah; Astuti, Puji; Suyitno, Edy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5847

Abstract

An important tactic for businesses in establishing and sustaining their place in the market is the expansion of their brand's equity through various marketing channels. The purpose of this research is to identify the factors that affect RSU Bhakti Asih Tangerang's brand equity and loyalty through social media marketing, brand association, brand image, and brand awareness. The researchers at RSU Bhakti Asih Tangerang used a selective selection technique to choose 145 general patients who were not BPJS. The Structural Equation Model was used for data analysis. According to this research, there is a favorable correlation between brand equity, brand loyalty, social media marketing, and brand image; nevertheless, brand equity is unaffected by brand awareness and association. This study's managerial implications include the following: RSU Bhakti Asih should work on raising brand recognition and positive associations with the brand in order to boost Brand Equity; if the company succeeds in doing so, its customers will never buy from its rivals
Co-Authors Nur Hasanah Puji Astuti Rojuaniah Rojuaniah Tantri Yanuar Rahmat Syah