Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Jurnal Ilmiah Manajemen Kesatuan
Saputra, Mochamad
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Social Media in Increasing Consumer Trust: Observational Analysis in PT United Waru Biscuit Manufactory Products Saputra, Mochamad
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the role of social media in enhancing consumer trust in PT United Waru Biscuit Manufactory products. Employing a descriptive qualitative research method, data were collected through interviews and observations, focusing on social media dimensions. The qualitative approach aims to provide in-depth insights into the phenomenon under study. Three informants who had purchased products from PT United Waru Biscuit Manufactory participated in the study. The findings reveal that social media significantly contributes to building consumer trust in PT United Waru Biscuit Manufactory products. Consumer belief in a product is identified as a crucial factor influencing purchasing decisions. The study concludes that a successful social media presence positively correlates with increased consumer trust. Notably, the research suggests that PT United Waru Biscuit Manufactory could enhance its social media strategies by advertising on popular platforms such as TikTok, YouTube, Instagram, and television. Furthermore, endorsing influencers or artists is recommended, considering their substantial influence on society, particularly among followers. In conclusion, the research emphasizes the pivotal role of social media in shaping consumer trust. The implications for PT United Waru Biscuit Manufactory include diversifying advertising strategies to reach a broader audience and leveraging influencers to foster increased consumer trust. This study provides valuable insights for companies aiming to strengthen their brand perception through effective social media engagement.
Pengaruh Motivasi dan Penggunaan Fitur Digital Detox terhadap Green Consumption Behavior dalam Mendukung Green Campus  Filani, Sefia Nasya; Saputra, Mochamad; Sianturi, Riswan; Maghfiroh, Intan
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 10 No 01 (2026): Januari 2026
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah meningkatkan ketergantungan mahasiswa terhadap perangkat elektronik, yang berdampak pada fokus belajar dan konsumsi energi digital. Salah satu pendekatan yang relevan untuk mengatasi hal ini adalah digital detox, yaitu pembatasan penggunaan perangkat digital secara sadar. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi terhadap Green Consumption Behavior (GCB) melalui Actual System Use (ASU) sebagai variabel mediasi, serta memberikan rekomendasi kebijakan kampus yang mendukung perilaku konsumsi digital berkelanjutan. Penelitian ini bersifat kuantitatif eksplanatori dengan penyebaran kuesioner kepada 446 mahasiswa aktif Universitas Brawijaya. Analisis dilakukan menggunakan Simple Mediation Model (Model 4) pada PROCESS Macro for SPSS versi 5.0, dengan metode bootstrapping sebanyak 5.000 sampel dan tingkat kepercayaan 95%. Hasil menunjukkan bahwa motivasi berpengaruh positif terhadap ASU (β=0,627; p<0,001) dan GCB (β=0,154; p=0,005), serta ASU berpengaruh signifikan terhadap GCB (β=0,642; p<0,001) dengan efek mediasi parsial (indirect effect=0,403). Berdasarkan hasil eksplorasi preferensi responden terhadap kebijakan kampus, sebagian besar mahasiswa memilih Digital Reset Challenge (64,6%) dan 7-Day Digital Mindfulness (50,0%) sebagai bentuk program digital detox yang dinilai paling relevan untuk mendukung perilaku Green Consumption Behavior di lingkungan kampus.
Co-Authors Filani, Sefia Nasya Maghfiroh, Intan Sianturi, Riswan