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All Journal Journal of Management and Creative Business Global Leadership Organizational Research in Management
M Richo Rianto
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Decision Sciences, Operations Research & Management Social Sciences

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How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1603

Abstract

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.
How to Win the Haircare Competition in Bekasi Area Annisa D Ambarwati; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2999

Abstract

Bekasi city is a promising market and is a satellite city with the largest population in Indonesia. One of the famous hair care brands in Indonesia is Ellips. Ellips is ranked first in the top of brands as proven in the last 5 consecutive years of top of mind. Ellipse products themselves are easy to find in supermarkets or shops throughout Indonesia. Apart from that, this product can also be found online, one of which is through the Shopee application. The purpose of this research is to determine the influence of price perceptions and sales promotions on purchasing decisions to purchase Ellips 5 in 1 hair vitamin products through the Shopee application. The method used in this research is a quantitative method with an online questionnaire survey via Google Form. The number of respondents was 150 people and the data processing tool used SmartPLS 4 software. The results of the study showed that price perception had a significant influence on purchasing decisions for Ellips 5 in 1 hair vitamin products through the Shopee application and sales promotions had a significant influence on purchasing decisions for Ellips 5 in 1 products. hair vitamins via the Shopee application. Thus, this research raises an interesting topic that explains the factors that influence purchasing decisions with a significant impact.
Co-Authors Annisa D Ambarwati Djuni Thamrin Dwi Entia Hendy Tannady Husni F Ramadhan Joseph MJ Renwarin Matdio Siahaan Silvia A Chairunnisah