Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Sasha Meydi Cerilda
Unknown Affiliation
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran Whiz Prime Hotel Surabaya Dalam Upaya Meningkatkan Okupansi Sasha Meydi Cerilda; Rini Ganefwati; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1155

Abstract

This research describes the marketing communication strategy of Whiz Prime Hotel Surabaya in an effort to increase occupancy amidst tight competition in the hotel business. By using a marketing mix or marketing mix which consists of 4Ps, namely product, price, place, promotion. The aim of this research is to explore the marketing communication strategy carried out by Whiz Prime Hotel Surabaya in an effort to increase occupancy. And to find out what plans are used to carry out marketing communications strategies. This research uses a qualitative descriptive method by conducting observation and interview techniques. The results of this research prove that several efforts made by Whiz Prime Hotel Surabaya in implementing marketing communication strategies are good enough to increase occupancy.
Co-Authors Muhammad Fadeli Rini Ganefwati