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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Al Urwah : Sharia Economics Journal
Adilla Arsyi, Wushi
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Religion Economics, Econometrics & Finance Social Sciences

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Enhancing Consumer Satisfaction: E-Service Quality, E-Trust, E-Wom, and Linkaja Sharia Services Oktafeza, Arinda; Akmal, Huriyatul; Adilla Arsyi, Wushi
Al Urwah : Sharia Economics Journal Vol. 1 No. 2: Innovating Islamic Finance: Service Excellence, Digital Transformation, and Ethical Em
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/alurwah.v2i01.41

Abstract

This study investigates what influences consumer satisfaction with LinkAja Sharia Services, focusing on how user decisions play a role. It looks at factors like E-service quality, E-trust, and E-wom (electronic word-of-mouth) and how they affect user decisions and satisfaction. Utilizing Probability Sampling with a sample size of 165 respondents using the Simple Random Sampling method, the findings show that while E-service quality and E-trust have minor effects on user decisions, E-wom has a significant positive influence. E-service quality and E-trust positively impact consumer satisfaction, but E-wom has a negative effect. Interestingly, user decisions play a big part in consumer satisfaction, but they do not mediate the impact of E-service quality and E-trust on satisfaction. However, E-wom does mediate this impact significantly. Overall, this study sheds light on various factors affecting consumer satisfaction with LinkAja Sharia Services, offering insights for service providers to improve user experience and satisfaction.
Penguatan Ekonomi Rumah Tangga Petani Kopi Perempuan Nagari Lubuk Malako Berbasis CBR Ramadhan, Sri; Adilla Arsyi, Wushi; Wahyudin, Rama; Isdendi, Randi
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4330

Abstract

Abstract: This study employs the Community-Based Research (CBR) model to empower female coffee farmers in Nagari Lubuk Malako, South Solok, addressing low economic literacy and limited market access. By engaging the community as active partners, the research implemented post-harvest training, entrepreneurship literacy, and digital marketing strategies. Results indicate a significant capacity increase, evidenced by the formation of a women's business group, the launch of the local brand “Kopi Lubuk Malako,” and improved skills for 80% of participants. Key outcomes include enhanced household income, strengthened local economic institutions, and increased female independence in decision-making. Supported by local government and leaders, this program also facilitated business legality and halal certification. This study concludes that the CBR model is an effective and sustainable strategy for strengthening the household economy and fostering the empowerment of women in the agricultural sector. Keywords: the role of women; coffee farmers and CBR Abstrak: Studi ini menggunakan model Penelitian Berbasis Komunitas (Community-Based Research/CBR) untuk memberdayakan petani kopi perempuan di Nagari Lubuk Malako, Solok Selatan, dengan mengatasi rendahnya literasi ekonomi dan terbatasnya akses pasar. Dengan melibatkan masyarakat sebagai mitra aktif, penelitian ini menerapkan pelatihan pasca panen, literasi kewirausahaan, dan strategi pemasaran digital. Hasil menunjukkan peningkatan kapasitas yang signifikan, dibuktikan dengan pembentukan kelompok usaha perempuan, peluncuran merek lokal “Kopi Lubuk Malako,” dan peningkatan keterampilan bagi 80% peserta. Hasil utama meliputi peningkatan pendapatan rumah tangga, penguatan lembaga ekonomi lokal, dan peningkatan kemandirian perempuan dalam pengambilan keputusan. Didukung oleh pemerintah dan pemimpin lokal, program ini juga memfasilitasi legalitas usaha dan sertifikasi halal. Studi ini menyimpulkan bahwa model CBR merupakan strategi yang efektif dan berkelanjutan untuk memperkuat ekonomi rumah tangga dan mendorong pemberdayaan perempuan di sektor pertanian. Kata Kunci : peran perempuan; petani kopi dan CBR
Co-Authors HURIYATUL AKMAL Isdendi, Randi Oktafeza, Arinda SRI RAMADHAN, SRI WAHYUDIN, RAMA