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All Journal Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan International Journal of Educational Research
Andi Rustan
Unknown Affiliation
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Strategi Mengurangi Masalah Keterlambatan Waktu Tiba dan Berangkat KM Umsini dan KM Dobonsolo di Pelabuhan Soekarno Hatta Makassar Arif Fuddin Usman; St. Retno Ayuningtias; Andi Rustan; Febrian James; Mutmainna Rachman
Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan Vol. 2 No. 2 (2024): Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/globe.v2i2.573

Abstract

The purpose of this research is to determine strategies for addressing the delays in the arrival and departure times of KM Umsini and KM Dobonsolo owned by PT. Pelni (Persero) at the Port of Makassar based on SWOT analysis recommendations. The data processed includes qualitative data on estimated arrival times compared to the actual arrival times of the vessels, as well as estimated departure times compared to the actual departure times. The results show that the average delay in the arrival of KM Dobonsolo is 1 hour and 18 minutes, while the average delay in departure is 2 hours and 5 minutes. The average delay in the arrival of KM Umsini is 3 hours and 8 minutes, and the average delay in departure is 3 hours and 12 minutes. The strategies implemented to improve the factors affecting the punctuality of the vessels' arrival and departure times include the Embarkation/Debarkation Service Process, the Loading/Unloading Process, the Freshwater Bunkering Process, the Fuel Bunkering Process, and the delays in the IT system facilitated by Inapornet in handling Clearance Documents.
Analisis Teks Berita Kriminal di Surat Kabar Harian Berita Kota Makassar Andi Rustan
Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya Vol. 1 No. 2 (2023): SEPTEMBER: Jurnal Pendidikan, Bahasa dan Budaya
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jdan.v1i2.475

Abstract

This study aims to reveal the representation of: 1) social actors in the text of the crime news in the Makassar City News Daily, and 2) the discourse strategy in the crime news text in the Makassar City News Daily. This research is a descriptive qualitative research. The data sources in this study were newspapers published in the November and December 2019 editions that contained criminal news. The data collection techniques of this research are documentation, snowball technique, and reading quotes. While the data analysis technique in this study was carried out with an interactive analysis model, namely identification, data reduction, data presentation, verification and drawing conclusions. The results showed that: 1) in general, The discourse strategy that is mostly used in crime news texts in the Makassar City News Daily is to bring up social actors and the social actions they take. Marked by mentioning the complete identity in the form of name, occupation, and address. There are also those who do not reveal or hide the identity of social actors; 2) there are eight discourse practices found in the Makassar City News Daily criminal reporting, namely a) 5 exceptions to data;b) allocation of 7 data roles; c) generalization and specification of 4 data; d) assimilation of 2 data, e) dominating association of 20 data; f) uncertainty of 2 data; g) nomination and categorization of 10 data; h) functionalization of 3 data.
The Persuasive Techniques of Anomali Coffee Advertisements on Instagram Posts Syahriati Syahriati; Andi Ernie Zaenab Musa; Andi Rustan
International Journal of Educational Research Vol. 2 No. 4 (2025): December : International Journal of Educational Research
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijer.v2i4.447

Abstract

This study explores the persuasive linguistic techniques used in 50 Instagram advertisements by Anomali Coffee, a prominent Indonesian specialty coffee brand. The research aims to identify and analyze the linguistic strategies embedded in captions, hashtags, slogans, and textual elements in promotional visuals using Lamb’s (2011) 21 category persuasive language framework. A descriptive qualitative approach was adopted for this purpose. The analysis reveals 46 instances of persuasive techniques, with the most common being inclusive language, imagery, hyperbole, connotation, and colloquial expressions. These findings suggest that Anomali Coffee strategically employs emotional engagement, community oriented language, and sensory appeals to strengthen brand identity and resonance. Additionally, credibility enhancing strategies such as expert opinion and evidence are also evident. The study contributes to the application of Lamb’s taxonomy in Indonesian digital marketing, particularly in the specialty coffee industry, showing how linguistic persuasion can amplify consumer interaction on social media platforms. However, the study’s focus on a single brand and textual features limits its generalizability. Future research should consider cross brand comparisons, multimodal analyses, and consumer response studies to further explore the effectiveness of persuasive techniques. Overall, the findings offer valuable insights into the role of persuasive language in shaping digital marketing strategies for local coffee brands in Indonesia.
Co-Authors Arif Fuddin Usman Febrian James Mutmainna Rachman St. Retno Ayuningtias Syahriati Syahriati Zaenab Musa, Andi Ernie