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All Journal International Journal of Advances in Applied Sciences
Maradjabessy, Prita Nurkhalisa
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Earth & Planetary Sciences Environmental Science Materials Science & Nanotechnology Mathematics Physics

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Determining the retail sales strategies using association rule mining Yanti, Roaida; Maradjabessy, Prita Nurkhalisa; Qurtubi, Qurtubi; Rachmadewi, Ira Promasanti
International Journal of Advances in Applied Sciences Vol 13, No 3: September 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v13.i3.pp530-538

Abstract

Competitive competition in the retail industry requires retailers to maintain improvements and formulate accurate strategies to maintain their competitiveness. A small number of daily visitors visit retail store Y if compared to other retail stores, which leads to decreased store revenue due to the small number of products sold. Therefore, it is crucial to formulate the right business strategy to increase sales by utilizing customer shopping behavior derived from transaction data. The method used is association rule mining (ARM) with a frequent pattern growth (FP-growth) algorithm to determine consumer buying patterns. Data processing results generate five valid rules that meet the specified criteria for an association relationship. Utilization rules are acknowledged by determining retail sales strategies by recommending store layouts, shopping catalogs, and voucher discounts to attract customers.
Redesigning retail spaces based on customer habits and halal standards using market basket analysis Yanti, Roaida; Qurtubi, Qurtubi; Setiawan, Danang; Maradjabessy, Prita Nurkhalisa; Faisol, Nasruddin
International Journal of Advances in Applied Sciences Vol 14, No 4: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i4.pp1089-1098

Abstract

The halal retailing standard was first introduced by the Department of Malaysian Standards in 2010, known as MS 2400-3:2010. This standard was developed to protect Muslim consumers with the assurance of halal products. However, this management system needs to be more prescriptive on how the retail layout should be organized. In addition, this management also overrides the consideration of customer purchase behaviors or preferences. This research aims to design the layout of retail outlets by considering customer buying behavior and halal retailing standards. This study used the association rule-market basket analysis (AR-MBA) to determine the pattern of customer shopping behavior. One Islamic retail in Indonesia was used as a case study, where one-month sales transaction data was analyzed using AR-MBA. In addition, the activity relationship chart (ARC) was used to qualitatively analyze the placement of a product department by considering halal retailing standards. The results of AR-MBA obtained 21 associations among product departments, which were then used as a basis for proposed layouts while still considering the product characteristics and halal retailing standards. This research output provided a proposed product layout for retail outlets by considering quantitative factors (AR-MBA output) and qualitative factors (MS standard).
Co-Authors Danang Setiawan Faisol, Nasruddin Qurtubi Qurtubi, Qurtubi Rachmadewi, Ira Promasanti Yanti, Roaida