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All Journal AMMA : Jurnal Pengabdian Masyarakat
Dwi Handayani, Desy
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Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Optimalisasi Pemasaran Madu Trigona Melalui Inovasi Produk Dan Media Digital Dwi Handayani, Desy; Muajaba Kasanah, Fadila; Dwi Afrizal Putra, Ahmad; Wahyu Tricana, Deny
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 8 : September (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Mrayan Trigona Park is a place for cultivating trigona honeybees and is used as an educational place. Trigona honey is honey produced by stingless bees. The aim of this research is to identify the obstacles faced by farmers regarding product marketing. Innovations are needed to attract consumer interest and be ready to face competition. This research uses a qualitative approach with observation and interview methods. The results of this research are related to packaging labeling that is more attractive and contains more complete information, innovation in honey flavors, and the creation of social media as a marketing and promotional medium.
Co-Authors Dwi Afrizal Putra, Ahmad Muajaba Kasanah, Fadila Wahyu Tricana, Deny