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All Journal AMMA : Jurnal Pengabdian Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
Wahyu Tricana, Deny
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Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Optimalisasi Pemasaran Madu Trigona Melalui Inovasi Produk Dan Media Digital Dwi Handayani, Desy; Muajaba Kasanah, Fadila; Dwi Afrizal Putra, Ahmad; Wahyu Tricana, Deny
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 8 : September (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Mrayan Trigona Park is a place for cultivating trigona honeybees and is used as an educational place. Trigona honey is honey produced by stingless bees. The aim of this research is to identify the obstacles faced by farmers regarding product marketing. Innovations are needed to attract consumer interest and be ready to face competition. This research uses a qualitative approach with observation and interview methods. The results of this research are related to packaging labeling that is more attractive and contains more complete information, innovation in honey flavors, and the creation of social media as a marketing and promotional medium.
Jathil Lanang And Social Identity Cahyo Nugroho, Oki; Pinaryo, Pinaryo; Wahyu Tricana, Deny
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The style of performance Reyog Ponorogo is quite distinctive and distinct from other dance presentations. Jathil dancers are among the significant performers in reyog performances, particularly in reog in the form of reyog obyogan. The cavalry dancers in the Reyog mythological epic had a very distinct paradigm throughout their journey. The Jathil dancers were initially portrayed by male actors who embodied the Gemblak stereotype. Then, between the late 1980s and the early 1990s, they transformed into the female Jathil dancers that are so common in today's Reyog performances. “Jathil lanang”, or male dancers, have, however, reemerged in the last two years and have become a distinct-phenomena with the same model and still holding onto the same form and dancing technique as the previous reyog. With a qualitative descriptive study approach, photographic media is employed to express the visual identity of jathil lanang. The findings of this study suggest that the jathil lanang dancers are transitioning from a social identity in the past to a professional identity in the present.
Co-Authors Cahyo Nugroho, Oki Dwi Afrizal Putra, Ahmad Dwi Handayani, Desy Muajaba Kasanah, Fadila Pinaryo, Pinaryo