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All Journal Jurnal Pengabdian kepada Masyarakat Horizon: Indonesian Journal of Multidisciplinary
Mauludin, Iman
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Iklan pada Kampanye Partai Amanat Nasional (PAN) di Pemilu 2024 Mauludin, Iman; Melia Jamila Oktasyania Bahreis2; Tasya Ashma Rianda; Rafli Januardi; Pangesti, Azwa Rozaf; Pia Khoirotun Nisa
HORIZON: Indonesian Journal of Multidisciplinary Vol. 2 No. 1 (2024): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v2i1.1128

Abstract

All political parties and their cadres must have a precise strategy to win as many votes as possible. The National Mandate Party (PAN) is no exception, they have a quite interesting strategy by utilizing electronic media and social media. The purpose of this study is to identify and explain whether the strategy used by the PAN party in its advertising strategy is successful or not in the 2024 election. Hypodermic Needle Theory or syringe theory is the main foundation for understanding advertising strategies and their impact in the political arena. This writing method takes the literature study method, namely the research stage by collecting literature sources, both primary and secondary. The main source of data for this study is the research article published through google scholar. The results of the research show that the PAN Party has succeeded in carrying out its strategy, making political advertisements by carrying concepts relevant to the current era and utilizing technology and the internet by publishing it through social media platforms.
Ecoprint Ecoprint: Keindahan Batik Alam Berbalut Kreativitas Ibu-Ibu Dusun Sawah Desa Krambilsawit Salma, Zidni; Mubarokah, Raka; Mursyid, Fadhilah; Mauludin, Iman; Muhyiddin, Muhammad Hakim
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v3i2.1379

Abstract

Ecoprint is a natural dyeing technique that uses plant materials like stems, leaves, and flowers to create patterns on fabric. The training activity, conducted on 9 August 2024, aimed to teach participants how to create ecoprint designs using the pounding technique. The training took place in Sawah Hamlet Hall, Krambilsawit Village, Saptosari District, Gunungkidul. It was part of the KKN 127 Batch 144 collaboration between UIN Sunan Kalijaga and UIN Syarif Hidayatullah Jakarta. The program aimed to empower local women by leveraging their natural resources and fostering creativity. The ecoprint training was a success, as evidenced by the enthusiastic participation of the women. They found the program valuable for developing their creativity and skills. The training not only helped them learn a new technique but also encouraged them to appreciate and utilize the natural resources in their community.
Strategi Iklan pada Kampanye Partai Amanat Nasional (PAN) di Pemilu 2024 Mauludin, Iman; Melia Jamila Oktasyania Bahreis2; Tasya Ashma Rianda; Rafli Januardi; Pangesti, Azwa Rozaf; Pia Khoirotun Nisa
HORIZON: Indonesian Journal of Multidisciplinary Vol. 2 No. 1 (2024): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v2i1.1128

Abstract

All political parties and their cadres must have a precise strategy to win as many votes as possible. The National Mandate Party (PAN) is no exception, they have a quite interesting strategy by utilizing electronic media and social media. The purpose of this study is to identify and explain whether the strategy used by the PAN party in its advertising strategy is successful or not in the 2024 election. Hypodermic Needle Theory or syringe theory is the main foundation for understanding advertising strategies and their impact in the political arena. This writing method takes the literature study method, namely the research stage by collecting literature sources, both primary and secondary. The main source of data for this study is the research article published through google scholar. The results of the research show that the PAN Party has succeeded in carrying out its strategy, making political advertisements by carrying concepts relevant to the current era and utilizing technology and the internet by publishing it through social media platforms.
Co-Authors Melia Jamila Oktasyania Bahreis2 Mubarokah, Raka Muhyiddin, Muhammad Hakim Mursyid, Fadhilah Pangesti, Azwa Rozaf Pia Khoirotun Nisa Rafli Januardi Salma, Zidni Tasya Ashma Rianda