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All Journal Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Review: Journal of Multidisciplinary in Social Sciences
Sari, Putri Nawang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implications of Strategic Management in Increasing Sales (MSMEs) in Bekasi Regency Sari, Putri Nawang; Purnamasari, Pupung
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 07 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i07.417

Abstract

This research aims to determine the implementation of the strategy of Increasing Micro, Small and Medium Enterprises (MSMEs). The research design uses qualitative descriptive, data collection by observation methods, in-depth interviews and documentation. The data collected from the informants is deliberately determined according to the needs (purposive sampling), the results relevant to the problem being researched are analyzed qualitatively through the process of data collection, data reduction and drawing conclusions. The purpose of this study is to know, describe and analyze the implementation of strategies in increasing SME sales and their supporting and inhibiting factors. This study uses a descriptive method with a qualitative approach with a focus on the problems are (1) Implementation of strategies in increasing sales of Micro, Small and Medium Enterprises. UKM) in Bekasi Regency, and (2) Supporting factors and inhibiting factors. The result of this study is that the implementation of the strategy has not gone well due to the dynamic real conditions of the field, so it requires flexible strategic management with supporting and inhibiting factors internally and externally. The advice given is Micro, Small and Medium Enterprises. UKM ) Bekasi Regency must be more active in improving and developing businesses
Analisis Manajemen Kualitas pada Perusahaan Umum Daerah (Perumda) Tirta Bhagasasi KCP Bojongmangu Astuti, Maharani Dwi; Mutiara, Rina; Sari, Putri Nawang; Wiyatno, Tri Ngudi
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 2 No. 6 (2024): Mei 2024
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v2i6.126

Abstract

Penelitian ini bertujuan untuk melakukan analisis terkait kualitas pelayanan di Perusahaan Umum Daerah (Perumda) Tirta Bhagasasi KCP Bojongmangu. Jenis data yang digunakan dalam penelitian ini adalah kualitatif yang diambil dengan mewawancarai 12 orang informan pelanggan dan kepala cabang Perumda Bojongmangu, kemudian dilakukan proses analisis. Berdasarkan lima indikator yang digunakan, dapat disimpulkan bahwa, 1) indikator reliability: petugas Perumda Bojongmangu sudah memiliki kemampuan dan keahlian dalam menggunakan teknologi serta prosedur pelayanan yang mudah; 2) indikator responsiveness, petugas dalam pelayanan masih perlu ditingkatkan lagi khusunya kecepatan penanganan kerusakan pada pipa; 3) indikator assurance, Perumda Bojongmangu memberikan jaminan dengan cara menjaga K3 yaitu kualitas, kuantitas, dan kontinuitas distribusi air bersih; 4) indikator empathy, kondisi demografi daerah Bojongmangu menjadi kendala pendistribusian air yang merata; dan 5) indikator tangibles, para pelanggan berharap pihak Perumda dapat menggunakan pipa dengan kualitas yang lebih baik lagi. Dari kelima indikator pelayanan tersebut dikatakan bahwa semuanya perlu dilakukan peningkatan lagi dan dilakuan proses peninjauan ulang kembali agar kepuasan pelanggan lebih meningkat.
Co-Authors Astuti, Maharani Dwi Pupung Purnamasari Rina Mutiara, Rina Tri Ngudi Wiyatno