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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR)
Febrianty, Yeni
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Journal : Asian Journal of Management Analytics

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Corporate Social Responsibility (CSR) Communication Strategy in an Effort to Form Corporate Image at PT. Resilient Superpower Shavina, Siti Noer; Andryani, Kristina; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13563

Abstract

To maintain a good corporate image, it is necessary to have strategies and approaches that align with the company's needs and primary goals. On the other hand, effective communication strategies between the company, stakeholders, and the public are also essential in the implementation process of programs to shape the corporate image. One way to achieve this is by implementing Corporate Social Responsibility (CSR) using communication strategies. The communication strategy in a company's Corporate Social Responsibility (CSR) essentially involves planning and management aimed at achieving specific targets in the communication process. Thus, the CSR/PPM programs planned by the company can run smoothly. Therefore, this research is titled "Corporate Social Responsibility (CSR) Communication Strategy in Shaping Corporate Image at PT. Adidaya Tangguh," which aims to explore how the CSR communication strategy shapes the corporate image in a company. This research uses qualitative methods and in-depth interview techniques with data collection techniques including observation, interviews, and documentation. The analysis of this research employs the theory of CSR communication strategies. A good communication strategy in CSR programs is essential for shaping a positive corporate image.
Culinary Lifestyle and Consumer Culture in Consuming Gacoan Noodles in Yogyakarta Students through the Perspective of Jean Baudrillard's Consumerism Theory Chrissendy, Daniel; Narwaya, Tri Guntur; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13564

Abstract

This thesis examines the culinary lifestyle and consumer culture of Yogyakarta students in consuming Mie Gacoan through the perspective of Jean Baudrillard's theory of consumerism. The study aims to analyze how the culinary lifestyle and consumer culture of students are formed in the context of Mie Gacoan consumption. Using a qualitative descriptive method with a postmodern paradigm, data were collected through interviews, non-participatory observations, and documentation of Yogyakarta students who regularly consume Mie Gacoan. Data analysis employs Baudrillard's theory of consumerism, which views consumption as a process of identity and social status formation. The research findings indicate that the consumption of Mie Gacoan among Yogyakarta students is not solely based on physiological needs but is also influenced by lifestyle, consumer culture, social media, and the desire to build certain identities and social statuses. The study concludes that food consumption is a complex social phenomenon where food choices become symbols of status, identity, and social capital.
Co-Authors Adha, Ikhsan Fauzi Afifah, Fauziah Nur Andryani, Kristina Bintara, Chandra Satya Chrissendy, Daniel Hartono, Tania Sunilah Kalonica, Tara Putri Maharani, Aidina Mutiara Narwaya, Tri Guntur Nuryana, Arief Puteri, Marsya Alivia Shavina, Siti Noer WULANDARI