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All Journal Indonesian Journal of Advanced Research (IJAR)
Maharani, Aidina
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Analysis of #Dirumahaja Hashtags on Instagram Accounts in Persuading People to Stay at Home During the Covid-19 Pandemic in March 2020 Maharani, Aidina; Nuryana, Arief; Febrianty, Yeni
Indonesian Journal of Advanced Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i12.12579

Abstract

This study analyzes Instagram content using the hashtag #dirumahaja during the COVID-19 pandemic as part of a campaign to curb virus transmission. It examines how the hashtag conveyed messages to the public. The research focused on Instagram users who posted content with the hashtag in March 2020, using a qualitative descriptive method to explore message dissemination. Findings indicate the AISAS model effectively explains the process, where audiences search for information and share experiences, creating word-of-mouth and virality. This sharing fosters greater public satisfaction and compliance with the campaign’s appeal.
Co-Authors Febrianty, Yeni Nuryana, Arief