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All Journal Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen
Bagus Oktavian
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Economics, Econometrics & Finance Other

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MENGOPTIMALKAN KINERJA BISNIS ES TEH MANIS SOLO MELALUI PENDEKATAN EKONOMI MANAJERIAL Bagus Oktavian; Andre Satrio Trihantono; Achmad Yasril; Paduloh
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): Juni
Publisher : ADISAM PUBLISHER

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Abstract

The Solo Sweet Tea iced drink business, which has been operating since 2019, aims to provide more job opportunities for the community. This study collects information about the business through observation methods. The research results show that Iced Teh Manis Solo focuses on selling drinks without providing complementary foods. The main product is tea with various flavors that have a strong aroma and sweet taste. The findings of this study reveal that every day Solo Sweet Tea ice requires 75 tea bags, 15 liters of water, 1500 grams of sugar, and 20 kg of ice cubes, which can vary according to customer demand. By applying managerial economic principles, Es Teh Manis Solo can optimize operations and develop its business. For example, they can increase sales through the right marketing strategies and reduce production costs by optimizing the supply chain. Apart from that, the application of risk management can also help these companies overcome challenges such as fluctuating raw material prices and increasingly fierce competition in the beverage market.
Pemanfaatan Media Sosial sebagai Sarana Menjaring Calon Mahasiswa dalam Memilih Perguruan Tinggi Bagus Oktavian; Anjar Safitri; Melli Andini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4876

Abstract

Mengkaji pemanfaatan media sosial dalam menjaring calon mahasiswa memilih perguruan tinggi melalui pendekatan kualitatif studi pustaka. Platform media sosial seperti Instagram, TikTok, dan YouTube, telah menjadi sumber informasi utama bagi calon mahasiswa. ditemukan bahwa konten yang autentik dan informatif, seperti user-generated content dari mahasiswa atau alumni, lebih efektif dalam memengaruhi keputusan calon mahasiswa. Namun, efektivitas iklan digital belum selalu memberikan dampak besar terhadap minat calon mahasiswa. Oleh karena itu, perguruan tinggi perlu mengembangkan strategi yang lebih efektif dalam menggunakan media sosial, seperti pembuatan konten yang menarik, interaksi langsung dengan calon mahasiswa, dan penggunaan user-generated content. Selain itu, kegiatan promosi melalui berbagai saluran media dan peningkatan layanan bagi calon mahasiswa sangat penting untuk meningkatkan jumlah pendaftar
Co-Authors Achmad Yasril Andre Satrio Trihantono Anjar Safitri Melli Andini Paduloh Paduloh